Too Much Data, Not Enough Intelligence
Data is pervasive and plentiful. It’s valuable and the key to marketing success. But how can brands trust the data in a digital supply chain that is now diluted? The reason it is difficult to trust and analyze data is that it comes from too many places – at different times and in different formats. Anda Gansca, CEO & Founder of Knotch will present the need for data-ownership and how transparency and real-time understanding can allow marketers to be more nimble and effective with creative decision-making
You will leave this session with:
An understanding on the root of data transparency issues and appreciation for what we need to keep on doing to change our industry-wide flawed-incentive structure.