Native advertising projects need more cooperation between the different teams involved in order to succeed. That was one of the conclusions when we asked one of the world’s leading native advertising specialists about the secret to success in our short form video series #NativeAdSecrets.
Today with Maria Marteleur who is the CEO of Storstad Medieproduktion, a Swedish media production company specializing in Native Advertising, content marketing, and digital business.
Previously, she held the position as product owner for Native Advertising at Bonnier News and was responsible for native content at Swedens biggest daily newspaper, Dagens Nyheter and for the leading business newspaper, Dagens Industri.
Maria was among the many speakers from all over the world at the Native Advertising DAYS 2016.
The secret to good native advertising…
“The secret of native advertising is to do it well and actually talk to the audience the way the audience wants to be talked to.”
The biggest challenge for native advertising…
“I think the greatest challenge in native advertising right now is to get all the different competencies, that you need to have, working together. We see small teams working with different bits and pieces [of native advertising campaigns] but we need to be working so all of it comes together.”
The future of native advertising…
“The future of native advertising is to do even greater content and measure it even more and always learn from what you did the last time you did it. You also need to do it tailor-made for every client because that’s the way it’s going to work the best.”