Winners 2019

With the award program, The Native Advertising Institute aims to acknowledge and reward talented professionals within our industry. We wish to promote inspiring, effective and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 35 categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and are proud to be the largest international award program dedicated to native advertising.

All winners were announced on November 12th, 2019 at the Native Advertising DAYS conference in Berlin.

winner badges 2019

 

Native Advertising Awards 2019 Winners

Gold — Silver — Bronze

ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

GOLD:
24sata

SILVER:
The Business Journals Content Studio

BRONZE:
Børsen Creative

Native Advertising Agency/Studio of the Year (over 20 employees)

GOLD:
Create

SILVER:
Bonnier News Brand Studio

BRONZE:
The Huddle Room

Native Advertising Platform/Network of the Year

GOLD:
Nativo

SILVER:
Outbrain

BRONZE:
My6sense

Native Advertising Marketer of the Year

WINNER:
Anna Arvidsson, Head of Bonnier News Brand Studio

FINALISTS:
Marko Jankovic, Head of Strategic Development, 24sata
Stine Bjerre Herdel, Børsen Creative

Brand of the Year

WINNER:
Associations of Families of Detained and Missing Persons During the Homeland War

FINALISTS:
Intel
Vattenfall

STRATEGY

Best Native Advertising Strategy

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER

BRONZE:
Campaign: 1IN4 MILLION
Publisher/Agency: C3 Croatia, C3 Group Berlin, Native Ad Studio of Hanza Media and Media Val
Brand: Mastercard

Most Creative Native Advertising Campaign

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Telenor – Wifi for Everyone
Publisher/Agency: Bonnier News Brand Studio
Brand: Telenor

BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

Most Effective Native Advertising Campaign

GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

SILVER:
Campaign: Women and “Ubering”: Breaking Barriers in Saudi Arabia
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: UBER

BRONZE:
Campaign: INOVABRA HABITAT
Publisher/Agency: G.LAB
Brand: Bradesco

Best Integrated Program
(Omni-Channel Integration)

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata 

Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, New York Times
Brand: UBS

BRONZE:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA 

Best Mobile Strategy

GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Best Native Advertising Program B2B

GOLD:
Campaign: Tele2 End-Up
Publisher/Agency: Bonnier News Brand Studio
Brand: Tele2 Sweden

SILVER:
Campaign: UBS: Are You Investing in What Matters to You?
Publisher/Agency: T Brand Studio, The New York Times
Brand: UBS

BRONZE:
Campaign: Forbes AI
Publisher/Agency: Forbes
Brand: Intel

Best Native Advertising Program B2C

GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata Native
Brand: Vichy Minéral 89

SILVER:
Campaign: The National Team of Climate – Fossil Free Life Requires Teamwork
Publisher/Agency: Bonnier News Brand Studio
Brand: Vattenfall and The Swedish Alpine Ski Team

BRONZE:
Campaign: Free From Guilty Conscience
Publisher/Agency: Mindshare and Egmont
Brand: Neutral 

Best Use of Native Advertising on a Small Budget

GOLD:
Campaign: Atlanta CRE – Real Insights
Publisher/Agency: The Business Journals
Brand: Jones Lang LaSalle

SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu

BRONZE:
Campaign: A Healthier Life
Publisher/Agency: Aller Media Denmark
Brand: Midsona Denmark and Urtekram

Best Native Advertising User Activation Campaign

GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

BRONZE:
Campaign: On the Road with CEWE and GEO
Publisher/Agency: Ad Alliance
Brand: CEWE

Best Use of Programmatic

GOLD:
Campaign: How Hyperlocal Programmatic Helped Win an Election
Publisher/Agency: The Huddle Room
Brand: Grace Poe

SILVER:
Campaign: The Bright Life of Cities
Publisher/Agency: Outbrain
Brand: Cabify

BRONZE:
Campaign: Homecoming
Publisher/Agency: The Huddle Room
Brand: San Mig Light

Best Use of Influencer

GOLD:
Campaign: Trygg-Hansa x Margaux Dietz
Publisher/Agency: Aller Media Sweden
Brand: Trygg-Hansa

SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola

BRONZE:
Campaign: So, You’re Dating…
Publisher/Agency: BG BrandLab
Brand: Primark

Best Use of LinkedIn

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Facebook

GOLD:
Campaign: Travel Dares
Publisher/Agency: Insider Inc.
Brand: Chase Marriott Bonvoy Boundless

SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

BRONZE:
Campaign: JBL x ELLE X Baaam
Publisher/Agency: Aller Media Sweden
Brand: JBL 

Best Use of Instagram

GOLD:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

SILVER:
Campaign: Wakakuu x ELLE Icons
Publisher/Agency: Aller Media Sweden and ELLE Sweden
Brand: Wakakuu

BRONZE:
Campaign: #weCroats
Publisher/Agency: 24sata
Brand: Addiko 

Best Use of Youtube

GOLD:
Campaign: Johnny’s Mayo – Swedens Best Burger
Publisher/Agency: Schibsted Brand Studio
Brand: O. Kavli

SILVER:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola

BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

Best Use of Print Media

GOLD:
Campaign: Esquire Singapore AI Issue
Publisher/Agency: Indochine Media
Brand: Esquire Singapore, QLX, and HoloMe

SILVER:
Campaign: The Beauty of France
Publisher/Agency: Aller Media Denmark
Brand: K.W. Bruun Import A/S and DS

BRONZE:
Campaign: 100% Real Nina
Publisher/Agency: DPG Media
Brand: Dove

Best Use of AFP Broadcast

GOLD:
Campaign: Het Lichaam Van Coppens
Publisher/Agency: DPG Media
Brand: HEMA

Best Use of AFP Web TV

GOLD:
Campaign: The Perfect Match
Publisher/Agency: 24sata
Brand: Coca-Cola

Best Use of Online Media

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Only You
Publisher/Agency: VG Partnerstudio
Brand: Norwegian Directorate of Health

BRONZE:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Best Use of Podcast

GOLD:
Campaign: The Split
Publisher/Agency: Mamamia Media Group
Brand: Westpac

SILVER:
Campaign: Faking Hitler
Publisher/Agency: Ad Alliance
Brand: Thalia

BRONZE:
Campaign: My Magical Summer
Publisher/Agency: Aller Media Denmark
Brand: EF Education First

Best in-app/in-game Native Advertising

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Native Advertising in Virtual or Augmented Reality

GOLD:
Campaign: Betsson Augmented Reality Football Experience
Publisher/Agency: Bonnier News Brand Studio
Brand: Betsson

Best Use of Native Advertising in Email

GOLD:
Campaign: myLIFE
Publisher/Agency: Maison Moderne
Brand: BIL

SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

Best Use of Infographic

GOLD:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

SILVER:
Campaign: How Women Won the Midterms, Even When They Lost
Publisher/Agency: Atlantic Re:think
Brand: Netflix

BRONZE:
Campaign: Building Connections
Publisher/Agency: Morning Studio
Brand: Hong Kong Tourism Board

Best Use of Video

GOLD:
Campaign: Scoring the Drive
Publisher/Agency: Atlantic Re:think
Brand: Jaguar Land Rover

SILVER:
Campaign: Global Movers
Publisher/Agency: Forbes
Brand: OFX

BRONZE:
Campaign: Leap Ahead
Publisher/Agency: Bloomberg Media
Brand: 3M

Best Series of Sponsored Videos

GOLD:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

SILVER:
Campaign: Art + Technology
Publisher/Agency: Bloomberg Media
Brand: Hyundai Motors

BRONZE:
Campaign: Fast Forward
Publisher/Agency: CNN International Commercial / Great Big Story
Brand: Shell

Best Series of Sponsored Articles

GOLD:
Campaign: Just Jif It!
Publisher/Agency: Digital Media Services, Choueiri Group
Brand: Jif (Unilever)

SILVER:
Campaign: BFF – The Friendship Journey
Publisher/Agency: 24sata
Brand: Vichy Minéral 89

BRONZE:
Campaign: Ours Taste the Best
Publisher/Agency: TG Studio, Telegram Media Grupa
Brand: Kaufland Croatia

Best Use of Text

GOLD:
Campaign: They Get Caught in the End
Publisher/Agency: Spoon and Bonnier News Brand Studio
Brand: PostNord Sweden

SILVER:
Campaign: Unknown Caller
Publisher/Agency: Bonnier News Brand Studio
Brand: Mobilia Köpcentrum

BRONZE:
Campaign: The Queen of Ice: Sonja Henie
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film

Best Design

GOLD:
Campaign: Why Our Future May Depend on The Fate of Birds
Publisher/Agency: T Brand Studio, New York Times
Brand: Allbirds

SILVER:
Campaign: Gone, But Not Forgotten
Publisher/Agency: 24sata
Brand: Associations of Families of Detained and Missing Persons During the Homeland War

BRONZE:
Campaign: Our Friends
Publisher/Agency: Bonnier News Brand Studio
Brand: Bonnier News Brand Studio

Best Research Project

GOLD:
Campaign: Gen Z Doesn’t Love You… Yet
Publisher/Agency: Atlantic Re:think

SILVER:
Campaign: Science has Spoken: How Native Advertising Works
Publisher/Agency: Børsen Creative

BRONZE:
Campaign: Schibsted Native Video Study
Publisher/Agency: Schibsted Brand Studio