2018 Winners

The Native Advertising Awards are presented by The Native Advertising Institute. The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 33 categories under the themes: organization, strategy, channels, and formats. The Native Advertising Awards honor print and digital native advertising and it is the largest international award program dedicated to native advertising.

All winners were announced on November 6th, 2018 at the Native Advertising DAYS conference in Berlin.

Native Advertising Awards 2018 Winners

Gold — Silver — Bronze — Commended

ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

GOLD:
Schibsted Brand Studio

SILVER:
24sata Native

BRONZE:
Axel Springer Brand Studio

Native Advertising Agency/Studio of the Year (over 20 employees)

GOLD:
Bonnier News Brand Studio

SILVER:
The Huddle Room

BRONZE:
Branded Content at Refinery29

Native Advertising Platform/Network of the Year

GOLD: 
my6sense Inc.

SILVER: 
Outbrain

BRONZE:
ADYOULIKE

Native Advertising Marketer of the Year

WINNER:
Michael Monroe, VP of Marketing & Head of Atlantic Re:think

FINALISTS: 
Tim Clark, Head of Native Advertising at SAP

Thomas Hesse, Head of Brand Marketing at MediaMarkt

Brand of the Year

WINNER:
LELO

FINALISTS:
Netflix

MediaMarkt

Strategy

Best Native Advertising Strategy

GOLD:
Campaign: Looking Back, Striding Forward – How women are paving the road to equality
Publisher/Agency: T Brand Studio, The New York Times
Brand: Pomellato

SILVER:
Campaign: French Beauty
Publisher/Agency:  Benjamin Native Studio, COSTUME Magazine, Carat Denmark
Brand: Eau Thermale Avène (Pierre Fabre Dermo-Cosmétique)

BRONZE: 
Campaign: Creating Opportunities/Wealth and Commercial Banking
Publisher/Agency: The Business Journals
Brand: BBVA Compass

Most Creative Native Advertising Campaign

GOLD:
Campaign: Demi Squad
Publisher/Agency: A-lehdet/ A-lehdet Content Studio/ Ryöväri
Brand: Mehiläinen

SILVER: 
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

BRONZE:
Campaign: Why women shouldn’t cook
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: Delivery Club

Most Effective Native Advertising Campaign

GOLD:
Campaign: ThonTester
Publisher/Agency: VG Partnerstudio/Ernö
Brand: Thon Hotels

SILVER:
Campaign: Samsung wants TVs to blend into homes
Publisher/Agency: Børsen Creative and Starcom Danmark
Brand: Samsung

BRONZE:
Campaign: Moscow Staycation
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: PepsiCo

Best Integrated Program (Omni-Channel Integration)

GOLD:
Campaign: “Our First Home” (Ons Eerst Huis)
Publisher/Agency: SBS, VIER, The Pool, Mediahuis
Brand: ENGIE Electrabel

SILVER:
Campaign: Come & Meet Me
Publisher/Agency:  TG Studio / Telegram Media Group
Brand: Panonska

BRONZE:
Campaign: The Changing Face of Masculinity
Publisher/Agency: WP BrandStudio (The Washington Post), GSD&M
Brand: Harry’s

Best Mobile Strategy

GOLD:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency:  24sata Native
Brand: LELO

Best Native Advertising Program B2B

GOLD:
Campaign: OPR Finance
Publisher/Agency: JP/Politikens Hus – Jyllands-Posten and Ekstra Bladet
Brand: OPR Finance

SILVER:
Campaign: Blueprint for the Future
Publisher/Agency: WP BrandStudio / The Washington Post, Hearts & Science
Brand: AT&T Business

BRONZE:
Campaign: Embracing Disruption
Publisher/Agency: Insider Studios / Insider Inc., MediaCom
Brand: Dell Technologies

Best Native Advertising Program B2C

GOLD:
Campaign: The Buro Festival
Publisher/Agency: Indochine Media
Brand: Buro. Singapore

SILVER:
Campaign: SEAT Ibiza
Publisher/Agency: Styria Content Creation GmbH & Co KG
Brand: Porsche Austria GmbH & Co OG

BRONZE:
Campaign: Campaign Booster
Publisher/Agency: Axel Springer Brand Studio
Brand: Multiple Brands

Best use of Native Advertising on a Small Budget

GOLD: 
Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen

SILVER:
Campaign: Dark Circles Under The Eyes
Publisher/Agency: Aller Media A/S
Brand: Kosmolet x Nilens Jord

BRONZE:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Best Native Advertising User Activation Campaign

GOLD:
Campaign: Taffels Jule-Ande-Lyse
Publisher/Agency: Motor Agency, Berlingske Media PartnerLab
Brand: Taffel

SILVER:
Campaign: The Second Mom
Publisher/Agency: 24sata Native
Brand: Pampers

Channel

Best Use of Programmatic

BRONZE:
Campaign: New T-Roc // Discover the SUV that came to change everything
Native Advertising Platform: Ligatus
Publisher/Agency: Omnicom/PHD
Brand: Volkswagen

COMMENDED:
Campaign: Fresh Beer Fresh Year
Publisher/Agency: The Huddle Room
Brand: San Miguel Beer

Best Use of Influencer

GOLD: 
Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita

SILVER:
Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen

BRONZE:
Campaign: Living Well, Together
Publisher/Agency:  T Brand Studio, The New York Times
Brand: Bosch Home Appliances

Best Use of LinkedIn

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Facebook

GOLD:
Campaign: 
World’s Most Important Job
Publisher/Agency: N365 Group
Brand: USKA

SILVER:
Campaign: 
Dark Circles Under The Eyes
Publisher/Agency: Aller Media A/S
Brand: Kosmolet x Nilens Jord

COMMENDED:
Campaign: Zadovoljna akademija
Publisher/Agency: Nova TV
Brand: zadovoljna.hr

Best Use of Instagram

GOLD:
Campaign: Fiat x ELLE Summer Road Trip
Publisher/Agency: Aller Media / Starcom Denmark
Brand: Fiat

SILVER:
Campaign: 
An emergency; who do you dial?
Publisher/Agency: Schibsted Brand Studio
Brand: SOS Alarm

Best Use of Youtube

GOLD: 
Campaign: 
The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita

SILVER:
Campaign: Welcome to Hope County – Far Cry 5 Nordic launch
Publisher/Agency: Gonzo Media
Brand: Ubisoft

BRONZE:
Campaign: We Love Nørrebro (YouTube channel and videos)
Publisher/Agency: Benjamin_Creative
Brand: Nørrebro Bycenter

Best Use of Print Media

GOLD: 
Campaign: Rijksmuseum: Glory for Gossips
Publisher/Agency: Telegraaf Media Groep (TMG Natives department)
Brand: Rijksmuseum in association with Privé

SILVER: 
Campaign: Construye Bien
Publisher/Agency: ContentLab, del Grupo El Comercio
Brand: Maestro

BRONZE:
Campaign: Zest-O “One Nation, One Spirit”
Publisher/Agency: The Huddle Room
Brand: Zest-O Corporation

Best Use of AFP Broadcast

GOLD: 
Campaign: Home Foodie: Bringing Back the Culture of Home-Cooking in the Philippines
Publisher/Agency: The Huddle Room and GMA-7
Brand: San Miguel Purefoods Culinary Center

Best Use of AFP Web TV

GOLD:
Campaign: Stop the Thief: 57 dos and don’ts
Publisher/Agency: Schibsted Brand Studio
Production Company:
 OTW
Brand: SSF Stöldskyddsföreningen

SILVER:
Campaign: The Great Lenovo CS:GO Show
Publisher/Agency: Gonzo Media
Brand: Lenovo

BRONZE: 
Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita

Best Use of Online Media

GOLD:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

SILVER:
Campaign: Great by Design 2.0
Publisher/Agency: CNN International Commercial / Gyro
Brand: UK Department for International Trade

BRONZE:
Campaign: Stockholm: A Woman’s Place
Publisher/Agency: The Local Europe AB
Brand: Invest Stockholm

Best Use of Podcast

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best in-app/in-game Native Advertising

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Native Advertising in Virtual or Augmented Reality

GOLD: 
Campaign: The Next Generation Coffee
Publisher/Agency: Bonnier News Brand Studio Vobling, Löfbergs, MEC
Brand: Löfbergs

Best Use of Native Advertising in Email

GOLD:
Campaign: Opel Danmark
Publisher/Agency: Passendo
Brand: Opel Danmark A/S

SILVER: 
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

BRONZE:
Campaign: MyLife
Publisher/Agency:  Maison Moderne
Brand: BIL

Format

Best Use of Infographic

GOLD:
Campaign: Netflix: A Land Divided
Publisher/Agency: Atlantic Re:think
Brand: Netflix Fauda

SILVER: 
Campaign: Why Do Russians Waste Their Time in Lines
Publisher/Agency:  2L Agency
Brand: Ricoh

COMMENDED:
Campaign: Synchrotron
Publisher/Agency: Interactive Projects Studio
Brand: Center for Synchrotron and Neutron Research, the Kurchatov Institute

Best Use of Video

GOLD:
Campaign: Eighteen Zeros
Publisher/Agency: Atlantic Re:think
Brand: Hewlett Packard Enterprise‎

SILVER:
Campaign: Growing Food for a Growing Planet
Publisher/Agency: WP BrandStudio (The Washington Post)
Brand: Bayer

BRONZE:
Campaign: Crossmedia Campaign Europa-Park
Publisher/Agency: Axel Springer Brand Studio
Brand:  Europa-Park

Best Series of Sponsored Videos

GOLD:
Campaign: What’s Next
Publisher/Agency: TG Studio / Telegram Media Groupa
Brand: Hrvatski Telekom

SILVER:
Campaign: Rejsen Mod Stjernen (The journey towards the star)
Publisher/Agency: MUST
Brand: DFDS

BRONZE:
Campaign: Franciscan Children’s Hospital
Publisher/Agency: The Boston Globe’s BG BrandLab
Brand: Franciscan Children’s Hospital

Best Series of Sponsored Articles

GOLD:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

SILVER:
Campaign: Your Personal Finances
Publisher/Agency: TV 2
Brand: Nordea

BRONZE:
Campaign: Audible on Gründerszene
Publisher/Agency: Vertical Media GmbH / Gründerszene / Plan.Net Hamburg GmbH Co. KG
Brand: Audible GmbH

Best Use of Text

GOLD:
Campaign: Barry Seal
Publisher/Agency: VG Partnerstudio/ IUM
Brand: United International Pictures

SILVER:
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

BRONZE:
Campaign: A story about the 1 out of 10 children in need
Publisher/Agency: Schibsted Brand Studio
Brand: SOS Children Villages Sweden