2018 Shortlist

The Native Advertising Awards 2018 Shortlist

The Native Advertising Awards are presented by The Native Advertising Institute. The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 33 categories under the themes: organization, strategy, channels, and formats. The Native Advertising Awards honor print and digital native advertising and it is the largest international award program dedicated to native advertising.

All winners will be announced November 6th, 2018 at the Native Advertising DAYS conference in Berlin.
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ORGANISATION

Native Advertising Agency/Studio of the Year (under 20 employees)

  • Axel Springer Brand Studio
  • 24sata Native
  • Schibsted Brand Studio

Native Advertising Agency/Studio of the Year (over 20 employees)

  • The Huddle Room
  • Bonnier News Brand Studio
  • Branded Content at Refinery29

Native Advertising Marketer of the Year

  • Thomas Hesse, Head of Brand Marketing at MediaMarkt
  • Michael Monroe, VP of Marketing & Head of Atlantic Re:think
  • Tim Clark, Head of Native Advertising at SAP

Brand of the Year

  • Netflix
  • LELO
  • MediaMarkt

Native Advertising Platform/Network of the Year

  • Outbrain
  • ADYOULIKE
  • my6sense Inc.

Strategy

Best Native Advertising Strategy

Campaign: Creating Opportunities/Wealth and Commercial Banking
Publisher/Agency: The Business Journals
Brand: BBVA Compass

Campaign: Looking Back, Striding Forward – How women are paving the road to equality
Publisher/Agency: T Brand Studio, The New York Times
Brand: Pomellato

Campaign: French Beauty
Publisher/Agency: Benjamin Native Studio, COSTUME Magazine, Carat Denmark
Brand: Eau Thermale Avène (Pierre Fabre Dermo-Cosmétique)

Most Creative Native Advertising Campaign

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: Demi Squad
Publisher/Agency: A-lehdet/ A-lehdet Content Studio/ Ryöväri
Brand: Mehiläinen

Campaign: Why women shouldn’t cook
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: Delivery Club

Most Effective Native Advertising Campaign

Campaign: ThonTester
Publisher/Agency: VG partnerstudio/Ernö
Brand: Thon Hotels

Campaign: Moscow Staycation
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: PepsiCo

Campaign: Samsung wants TVs to blend into homes
Publisher/Agency: Børsen Creative and Starcom Danmark
Brand: Samsung

Best Integrated Program (Omni-Channel Integration)

Campaign: “Our First Home” (Ons Eerst Huis)
Publisher/Agency: SBS, VIER, The Pool, Mediahuis
Brand: ENGIE Electrabel

Campaign: The Changing Face of Masculinity
Publisher/Agency: WP BrandStudio (The Washington Post), GSD&M
Brand: Harry’s

Campaign: Come & Meet Me
Publisher/Agency: TG Studio / Telegram Media Group
Brand: Panonska

Best Mobile Strategy

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Best Native Advertising Program B2B

Campaign: Embracing Disruption
Publisher/Agency: Insider Studios / Insider Inc., MediaCom
Brand: Dell Technologies

Campaign: OPR Finance
Publisher/Agency: JP/Politikens Hus – Jyllands-Posten and Ekstra Bladet
Brand: OPR Finance

Campaign: Blueprint for the Future
Publisher/Agency: WP BrandStudio / The Washington Post, Hearts & Science
Brand: AT&T Business

Best Native Advertising Program B2C

Campaign: SEAT Ibiza
Publisher/Agency: Styria Content Creation GmbH & Co KG
Brand: Porsche Austria GmbH & Co OG

Campaign: Campaign Booster
Publisher/Agency: Axel Springer Brand Studio
Brand: Multiple Brands

Campaign: The Buro Festival
Publisher/Agency: Indochine Media
Brand: Buro. Singapore

Best use of Native Advertising on a Small Budget

Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen

Campaign: Dark Circles Under The Eyes
Publisher/Agency: Aller Media A/S
Brand: Kosmolet x Nilens Jord

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24Sata
Brand: LELO

Best Native Advertising User Activation Campaign

Campaign: The Second Mom
Publisher/Agency: 24sata Native
Brand: Pampers

Campaign: Taffels Jule-Ande-Lyse
Publisher/Agency: Motor Agency, Berlingske Media PartnerLab
Brand: Taffel

Channel

Best Use of Programmatic

Campaign: Fresh Beer Fresh Year
Publisher/Agency: The Huddle Room
Brand: San Miguel Beer

Campaign:New T-Roc // Discover the SUV that came to change everything
Native Advertising Platform: Ligatus
Publisher/Agency: Omnicom/PHD
Brand: Volkswagen

Best Use of Influencer

Campaign: Living Well, Together
Publisher/Agency: T Brand Studio, The New York Times
Brand: Bosch Home Appliances

Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen

Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita

Best Use of LinkedIn

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Facebook

Campaign: Worlds Most Important Job
Publisher/Agency: N365 Group
Brand: USKA

Campaign: Dark Circles Under The Eyes
Publisher/Agency: Aller Media A/S
Brand: Kosmolet x Nilens Jord

Campaign: Zadovoljna akademija
Publisher/Agency: Nova TV
Brand: zadovoljna.hr

Best Use of Instagram

Campaign: Fiat x ELLE Summer Road Trip
Publisher/Agency: Aller Media / Starcom Denmark
Brand: Fiat

Campaign: An emergency; who do you call? 
Publisher/Agency: Schibsted Brand Studio
Brand: SOS Alarm

Best Use of Youtube

Campaign: We Love Nørrebro (YouTube channel and videos)
Publisher/Agency: Benjamin_Creative
Brand: Nørrebro Bycenter

Campaign: Welcome to Hope County – Far Cry 5 Nordic launch
Publisher/Agency: Gonzo Media
Brand: Ubisoft

Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita

Best Use of Print Media

Campaign: Zest-O “One Nation, One Spirit”
Publisher/Agency: The Huddle Room
Brand: Zest-O Corporation

Campaign: Construye Bien
Publisher/Agency: ContentLab, del Grupo El Comercio
Brand: Maestro

Campaign: Rijksmuseum: Glory for Gossips
Publisher/Agency: Telegraaf Media Groep (TMG Natives department)
Brand: Rijksmuseum in association with Privé

Best Use of AFP Broadcast

Campaign: Home Foodie: Bringing Back the Culture of Home-Cooking in the Philippines
Publisher/Agency: The Huddle Room and GMA-7
Brand: San Miguel Purefoods Culinary Center

Best Use of AFP Web TV

Campaign: The Great Lenovo CS:GO Show
Publisher/Agency: Gonzo Media
Brand: Lenovo

Campaign: Stop the Thief: 57 dos and don’ts
Publisher/Agency: Schibsted Brand Studio
Production Company: OTW
Brand: SSF Stöldskyddsföreningen

Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita

Best Use of Online Media

Campaign: Stockholm: A Woman’s Place
Publisher/Agency: The Local Europe AB
Brand: Invest Stockholm

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: Great by Design 2.0
Publisher/Agency: CNN International Commercial / Gyro
Brand:UK Department for International Trade

Best Use of Podcast

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best in-app/in-game Native Advertising

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Native Advertising in Virtual or Augmented Reality

Campaign: The Next Generation Coffee
Publisher/Agency: Bonnier News Brand Studio Vobling, Löfbergs, MEC
Brand: Löfbergs

Best Use of Native Advertising in Email

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: Opel Danmark
Publisher/Agency: Passendo
Brand: Opel Danmark A/S

Campaign: MyLife
Publisher/Agency:  Maison Moderne
Brand: BIL

FORMAT

Best Use of Infographic

Campaign: Synchrotron
Publisher/Agency: Interactive Projects Studio
Brand: Center for Synchrotron and Neutron Research, the Kurchatov Institute

Campaign: Netflix: A Land Divided
Publisher/Agency: Atlantic Re:think
Brand: Netflix Fauda

Campaign: Why Do Russians Waste Their Time in Lines
Publisher/Agency: 2L Agency
Brand: Ricoh

Best Use of Video

Campaign: Eighteen Zeros
Publisher/Agency: Atlantic Re:think
Brand: Hewlett Packard Enterprise‎

Campaign: Growing Food for a Growing Planet
Publisher/Agency: WP BrandStudio (The Washington Post)
Brand: Bayer

Campaign: Crossmedia Campaign Europa-Park
Publisher/Agency: Axel Springer Brand Studio
Brand:  Europa-Park

Best Series of Sponsored Videos

Campaign: Rejsen Mod Stjernen (The journey towards the star)
Publisher/Agency: MUST
Brand: DFDS

Campaign: What’s Next
Publisher/Agency: TG Studio / Telegram Media Groupa
Brand: Hrvatski Telekom

Campaign: Franciscan Children’s Hospital
Publisher/Agency: The Boston Globe’s BG BrandLab
Brand: Franciscan Children’s Hospital

Best Series of Sponsored Articles

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: Audible on Gründerszene
Publisher/Agency: Vertical Media GmbH / Gründerszene / Plan.Net Hamburg GmbH Co. KG
Brand: Audible GmbH

Campaign: Your Personal Finances
Publisher/Agency: TV 2
Brand: Nordea

Best Use of Text

Campaign: Barry Seal
Publisher/Agency: VG Partnerstudio/ IUM
Brand: United International Pictures

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: A story about the 1 out of 10 children in need
Publisher/Agency: Schibsted Brand Studio
Brand: SOS Children Villages Sweden

In case you’ve made the list and want to brag about your shortlisting we have created a press release template for you to enable you to start spreading the news.

NOMINATED FOR THE NATIVE ADVERTISING AWARDS 2018 PRESS RELEASE TEMPLATE DOWNLOAD