2018 Shortlist

Native Advertising Agency/Studio of the Year (under 20 employees)

• Axel Springer Brand Studio
• 24sata Native
• Schibsted Brand Studio

Native Advertising Agency/Studio of the Year (over 20 employees)

• The Huddle Room
• Bonnier News Brand Studio
• Branded Content at Refinery29

Native Advertising Marketer of the Year

• Thomas Hesse, Head of Brand Marketing at MediaMarkt
• Michael Monroe, VP of Marketing & Head of Atlantic Re:think
• Tim Clark, Head of Native Advertising at SAP

Brand of the Year

• Netflix
• LELO
• MediaMarkt

Native Advertising Platform/Network of the Year

• Outbrain
• ADYOULIKE
• my6sense Inc.

Best Native Advertising Strategy

Campaign: Creating Opportunities/Wealth and Commercial Banking
Publisher/Agency: The Business Journals
Brand: BBVA Compass

Campaign: Looking Back, Striding Forward – How women are paving the road to equality
Publisher/Agency: T Brand Studio, The New York Times
Brand: Pomellato

Campaign: French Beauty
Publisher/Agency: Benjamin Native Studio, COSTUME Magazine, Carat Denmark
Brand: Eau Thermale Avène (Pierre Fabre Dermo-Cosmétique)

Most Creative Native Advertising Campaign

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: Demi Squad
Publisher/Agency: A-lehdet/ A-lehdet Content Studio/ Ryöväri
Brand: Mehiläinen

Campaign: Why women shouldn’t cook
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: Delivery Club

Most Effective Native Advertising Campaign

Campaign: ThonTester
Publisher/Agency: VG partnerstudio/Ernö
Brand: Thon Hotels

Campaign: Moscow Staycation
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: PepsiCo

Campaign: Samsung wants TVs to blend into homes
Publisher/Agency: Børsen Creative and Starcom Danmark
Brand: Samsung

Best Integrated Program (Omni-Channel Integration)

Campaign: “Our First Home” (Ons Eerst Huis)
Publisher/Agency: SBS, VIER, The Pool, Mediahuis
Brand: ENGIE Electrabel

Campaign: The Changing Face of Masculinity
Publisher/Agency: WP BrandStudio (The Washington Post), GSD&M
Brand: Harry’s

Campaign: Come & Meet Me
Publisher/Agency: TG Studio / Telegram Media Group
Brand: Panonska

Best Mobile Strategy

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Best Native Advertising Program B2B

Campaign: Embracing Disruption
Publisher/Agency: Insider Studios / Insider Inc., MediaCom
Brand: Dell Technologies

Campaign: OPR Finance
Publisher/Agency: JP/Politikens Hus – Jyllands-Posten and Ekstra Bladet
Brand: OPR Finance

Campaign: Blueprint for the Future
Publisher/Agency: WP BrandStudio / The Washington Post, Hearts & Science
Brand: AT&T Business

Best Native Advertising Program B2C

Campaign: SEAT Ibiza
Publisher/Agency: Styria Content Creation GmbH & Co KG
Brand: Porsche Austria GmbH & Co OG

Campaign: Campaign Booster
Publisher/Agency: Axel Springer Brand Studio
Brand: Multiple Brands

Campaign: The Buro Festival
Publisher/Agency: Indochine Media
Brand: Buro. Singapore

Best use of Native Advertising on a Small Budget

Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen

Campaign: Dark Circles Under The Eyes
Publisher/Agency: Aller Media A/S
Brand: Kosmolet x Nilens Jord

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24Sata
Brand: LELO

Best Native Advertising User Activation Campaign

Campaign: The Second Mom
Publisher/Agency: 24sata Native
Brand: Pampers

Campaign: Taffels Jule-Ande-Lyse
Publisher/Agency: Motor Agency, Berlingske Media PartnerLab
Brand: Taffel

Best Use of Programmatic

Campaign: Fresh Beer Fresh Year
Publisher/Agency: The Huddle Room
Brand: San Miguel Beer

Campaign:New T-Roc // Discover the SUV that came to change everything
Native Advertising Platform: Ligatus
Publisher/Agency: Omnicom/PHD
Brand: Volkswagen

Best Use of Influencer

Campaign: Living Well, Together
Publisher/Agency: T Brand Studio, The New York Times
Brand: Bosch Home Appliances

Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen

Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita

Best Use of LinkedIn

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Facebook

Campaign: Worlds Most Important Job
Publisher/Agency: N365 Group
Brand: USKA

Campaign: Dark Circles Under The Eyes
Publisher/Agency: Aller Media A/S
Brand: Kosmolet x Nilens Jord

Campaign: Zadovoljna akademija
Publisher/Agency: Nova TV
Brand: zadovoljna.hr

Best Use of Instagram

Campaign: Fiat x ELLE Summer Road Trip
Publisher/Agency: Aller Media / Starcom Denmark
Brand: Fiat

Campaign: An emergency; who do you call? 
Publisher/Agency: Schibsted Brand Studio
Brand: SOS Alarm

Best Use of Youtube

Campaign: We Love Nørrebro (YouTube channel and videos)
Publisher/Agency: Benjamin_Creative
Brand: Nørrebro Bycenter

Campaign: Welcome to Hope County – Far Cry 5 Nordic launch
Publisher/Agency: Gonzo Media
Brand: Ubisoft

Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita

Best Use of Print Media

Campaign: Zest-O “One Nation, One Spirit”
Publisher/Agency: The Huddle Room
Brand: Zest-O Corporation

Campaign: Construye Bien
Publisher/Agency: ContentLab, del Grupo El Comercio
Brand: Maestro

Campaign: Rijksmuseum: Glory for Gossips
Publisher/Agency: Telegraaf Media Groep (TMG Natives department)
Brand: Rijksmuseum in association with Privé

Best Use of AFP Broadcast

Campaign: Home Foodie: Bringing Back the Culture of Home-Cooking in the Philippines
Publisher/Agency: The Huddle Room and GMA-7
Brand: San Miguel Purefoods Culinary Center

Best Use of AFP Web TV

Campaign: The Great Lenovo CS:GO Show
Publisher/Agency: Gonzo Media
Brand: Lenovo

Campaign: Stop the Thief: 57 dos and don’ts
Publisher/Agency: Schibsted Brand Studio
Production Company: OTW
Brand: SSF Stöldskyddsföreningen

Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita

Best Use of Online Media

Campaign: Stockholm: A Woman’s Place
Publisher/Agency: The Local Europe AB
Brand: Invest Stockholm

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: Great by Design 2.0
Publisher/Agency: CNN International Commercial / Gyro
Brand:UK Department for International Trade

Best Use of Podcast

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best in-app/in-game Native Advertising

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Native Advertising in Virtual or Augmented Reality

Campaign: The Next Generation Coffee
Publisher/Agency: Bonnier News Brand Studio Vobling, Löfbergs, MEC
Brand: Löfbergs

Best Use of Native Advertising in Email

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: Opel Danmark
Publisher/Agency: Passendo
Brand: Opel Danmark A/S

Campaign: MyLife
Publisher/Agency:  Maison Moderne
Brand: BIL

Best Use of Infographic

Campaign: Synchrotron
Publisher/Agency: Interactive Projects Studio
Brand: Center for Synchrotron and Neutron Research, the Kurchatov Institute

Campaign: Netflix: A Land Divided
Publisher/Agency: Atlantic Re:think
Brand: Netflix Fauda

Campaign: Why Do Russians Waste Their Time in Lines
Publisher/Agency: 2L Agency
Brand: Ricoh

Best Use of Video

Campaign: Eighteen Zeros
Publisher/Agency: Atlantic Re:think
Brand: Hewlett Packard Enterprise‎

Campaign: Growing Food for a Growing Planet
Publisher/Agency: WP BrandStudio (The Washington Post)
Brand: Bayer

Campaign: Crossmedia Campaign Europa-Park
Publisher/Agency: Axel Springer Brand Studio
Brand:  Europa-Park

Best Series of Sponsored Videos

Campaign: Rejsen Mod Stjernen (The journey towards the star)
Publisher/Agency: MUST
Brand: DFDS

Campaign: What’s Next
Publisher/Agency: TG Studio / Telegram Media Groupa
Brand: Hrvatski Telekom

Campaign: Franciscan Children’s Hospital
Publisher/Agency: The Boston Globe’s BG BrandLab
Brand: Franciscan Children’s Hospital

Best Series of Sponsored Articles

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: Audible on Gründerszene
Publisher/Agency: Vertical Media GmbH / Gründerszene / Plan.Net Hamburg GmbH Co. KG
Brand: Audible GmbH

Campaign: Your Personal Finances
Publisher/Agency: TV 2
Brand: Nordea

Best Use of Text

Campaign: Barry Seal
Publisher/Agency: VG Partnerstudio/ IUM
Brand: United International Pictures

Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO

Campaign: A story about the 1 out of 10 children in need
Publisher/Agency: Schibsted Brand Studio
Brand: SOS Children Villages Sweden