Native Advertising Awards 2018 shortlist
Native Advertising Agency/Studio of the Year (under 20 employees)
- Axel Springer Brand Studio
- 24sata Native
- Schibsted Brand Studio
Native Advertising Agency/Studio of the Year (over 20 employees)
- The Huddle Room
- Bonnier News Brand Studio
- Branded Content at Refinery29
Native Advertising Platform/Network of the Year
- Outbrain
- ADYOULIKE
- my6sense Inc.
Native Advertising Marketer of the Year
- Thomas Hesse, Head of Brand Marketing at MediaMarkt
- Michael Monroe, VP og Marketing & Head of Atlantic Re:think
- Tim Clark, Head of Native Advertising at SAP
Brand of the Year
- Netflix
- LELO
- MediaMarkt
Best Native Advertising Strategy
Campaign: Creating Opportunities/Wealth and Commercial Banking
Publisher/Agency: The Business Journals
Brand: BBVA Compass
Campaign: Looking Back, Striding Forward - How women are paving the road to equality
Publisher/Agency: T Brand Studio, The New York Times
Brand: Pomellato
Campaign: French Beauty
Publisher/Agency: Benjamin Native Studio, COSTUME Magazine, Carat Denmark
Brand: Eau Thermale Avéne (Pierre Fabre Dermo-Cosmétique)
Most Creative Native Advertising Campaign
Campaign: Let's Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
Campaign: Demi Squad
Publisher/Agency: A-lehdet/ A-lehdet Content Studio / Ryöväri
Brand: Mehiläinen
Campaign: Why women shouldn't cook
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: Delivery Club
Most Effective Native Advertising Campaign
Campaign: ThonTester
Publisher/Agency: VG partnerstudio/Ernö
Brand: Thon Hotels
Campaign: Moscow Staycation
Publisher/Agency: Look At Media / publishing house, native advertising in-house studio
Brand: PepsiCo
Campaign: Samsung wants TVs to blend into homes
Publisher/Agency: Børsen Creative and Starcom Danmark
Brand: Samsung
Best Integrated Program (Omni-Channel Integration)
Campaign: "Out First Home" (Ons Eerst Huis)
Publisher/Agency: SBS, VIER, The Pool, Mediahuis
Brand: ENGIE Electrabel
Campaign: The Changing Face of Masculinity
Publisher/Agency: WP BrandStudio (The Washington Post), GSD&M
Brand: Harry's
Campaign: Come & Meet Me
Publisher/Agency: TG Studio / Telegram Media Group
Brand: Panonska
Best Mobile Strategy
Campaign: Let's Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
Best Native Advertising Program B2B
Campaign: Embracing Disruption
Publisher/Agency: Insider Studios / Insider Inc., MediaCom
Brand: Dell Technologies
Campaign: OPR Finance
Publisher/Agency: JP/Politikens Hus - Jyllands-Posten and Ekstra Bladet
Brand: OPR Finance
Campaign: Blueprint for the Future
Publisher/Agency: WP BrandStudio / The Washing Post, Hearts & Science
Brand: AT&T Finance
Best Native Advertising Program B2C
Campaign: SEAT Ibiza
Publisher/Agency: Styria Content Creation GmBH & Co KG
Brand: Porsche Austria GmBH & Co OG
Campaign: Campaign Booster
Publisher/Agency: Axel Springer Brand Studio
Brand: Multiple Brands
Campaign: The Buro Festival
Publisher/Agency: Indochine Media
Brand: Buro, Singapore
Best Use of Native Advertising on a Small Budget
Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen
Campaign: Dark Circles Under The Eyes
Publisher/Agency: Aller Media A/S
Brand: Kosmolet x Nilens Jord
Campaign: Let's Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata
Brand: Lelo
Best Native Advertising User Activation Campaign
Campaign: The Second Mom
Publisher/Agency: 24sata Native
Brand: Pampers
Campaign: Taffels Jule-Ande-Lyse
Publisher/Agency: Motor Agency, Berlingske Media PartnerLab
Brand: Taffel
Best Use of Influencer
Campaign: Living Well, Together
Publisher/Agency: T Brand Studio, The New York Times
Brand: Bosch Home Appliances
Campaign: Flying Tiger Copenhagen Halloween Campaign
Publisher/Agency: Gonzo Media
Brand: Flying Tiger Copenhagen
Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita
Best Use of Facebook
Campaign: Worlds Most Important Job
Publisher/Agency: N365 Group
Brand: USKA
Campaign: Dark Circles Under The Eyes
Publisher/Agency: Aller Medis A/S
Brand: Kosmolet x Nilens Jord
Campaign: Zadovoljna akademija
Publisher/Agency: Nova TV
Brand: zadocoljna.hr
Best Use of Youtube
Campaign: We Love Nørrebro (YouTube channel and videos)
Publisher/Agency: Benjamin_Creative
Brand: Nørrebro Bycenter
Campaign: Welcome to hope County - Far Cry 5 Nordic launch
Publisher/Agency: Gonzo Media
Brand: Ubisoft
Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita
Best Use of Print Media
Campaign: Zest-O "One Nation, One Spirit"
Publisher/Agency: The Huddle Room
Brand: Zest-O Corporation
Campaign: Construye Bien
Publisher/Agency: ContentLab, del Grupo El Comercio
Brand: Maestro
Campaign: Rijksmuseum: Glory for Gossips
Publisher/Agency: Telegraaf Media Groep (TMG Natives department)
Brand: Rijkmuseum in association with Privé
Best Use of AFP Broadcast
Campaign: Home Foodie: Bringing Back the Culture of Home-Cooking in the Philippines
Publisher/Agency: The Huddle Room and GMA-7
Brand: San Miguel Purefoods Culinary Center
Best Use of AFP Web TV
Campaign: The Great Lenovo CS:GO Show
Publisher/Agency: Gonzo Media
Brand: Lenovo
Campaign: Stop the Thief: 57 dos and don'ts
Publisher/Agency: Schibsted Brand Studio
Production Company: OTW
Brand: SSF Stöldskyddsföreningen
Campaign: The Game of Sticks
Publisher/Agency: 24sata Native
Brand: Cedevita
Best Use of Online Media
Campaign: Stockholm: A Woman’s Place
Publisher/Agency: The Local Europe AB
Brand: Invest Stockholm
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
Campaign: Great by Design 2.0
Publisher/Agency: CNN International Commercial / Gyro
Brand: UK Department for International Trade
Best Use of Podcast
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best in-app/in-game Native Advertising
NO WORK MADE THE SHORTLIST IN THIS CATEGORY
Best Use of Native Advertising in Virtual or Augmented Reality
Campaign:The Next Generation Coffee
Publisher/Agency: Bonnier News Brand Studio Vobling, Löfbergs, MEC
Brand: Löfbergs
Best Use of Native Advertising in Email
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
Campaign: Opel Danmark
Publisher/Agency: Passendo
Brand: Opel Danmark A/S
Campaign: MyLife
Publisher/Agency: Maison Moderne
Brand: BIL
Best Use of Infographic
Campaign: Synchrotron
Publisher/Agency: Interactive Projects Studio
Brand: Center for Synchrotron and Neutron Research, the Kurchatov Institute
Campaign: Netflix: A Land Divided
Publisher/Agency: Atlantic Re:think
Brand: Netflix Fauda
Campaign: Why Do Russians Waste Their Time in Lines
Publisher/Agency: 2L Agency
Brand: Ricoh
Best Use of Video
Campaign: Eighteen Zeros
Publisher/Agency: Atlantic Re:think
Brand: Hewlett Packard Enterprise
Campaign: Growing Food for a Growing Planet
Publisher/Agency: WP BrandStudio (The Washington Post)
Brand: Bayer
Campaign: Crossmedia Campaign Europa-Park
Publisher/Agency: Axel Springer Brand Studio
Brand: Europa-Park
Best Series of Sponsored Videos
Campaign: Rejsen Mod Stjernen (The journey towards the star)
Publisher/Agency: MUST
Brand: DFDS
Campaign: What’s Next
Publisher/Agency: TG Studio / Telegram Media Groupa
Brand: Hrvatski Telekom
Campaign: Franciscan Children’s Hospital
Publisher/Agency: The Boston Globe’s BG BrandLab
Brand: Franciscan Children’s Hospital
Best Series of Sponsored Articles
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
Campaign: Audible on Gründerszene
Publisher/Agency: Vertical Media GmbH / Gründerszene / Plan.Net Hamburg GmbH Co. KG
Brand: Audible GmbH
Campaign: Your Personal Finances
Publisher/Agency: TV 2
Brand: Nordea
Best Use of Text
Campaign: Barry Seal
Publisher/Agency: VG Partnerstudio/ IUM
Brand: United International Pictures
Campaign: Let’s Talk About Sex: Breaking the Taboo
Publisher/Agency: 24sata Native
Brand: LELO
Campaign: A story about the 1 out of 10 children in need
Publisher/Agency: Schibsted Brand Studio
Brand: SOS Children Villages Sweden