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Supercharge your native advertising campaign
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Did Your Last Campaign Work? Uncovering Native Advertising’s Secret Potential
Anders Lithner
Amanda Mattsson
What makes a native campaign successful? What can you learn from it that will make your next campaign even more effective?
The measurement of native advertising is difficult. It typically focuses more on engagement than outcomes, but wouldn’t it be great to know how your campaign has affected brand perceptions too?
Brand Metrics, which has measured the outcomes of thousands of native campaigns for the world’s leading publishers, will be sharing insights and recommendations from its extensive measurement database.
