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Beyond Expectations: Elevating the Funnel With Native Advertising
Tobias Waldefeldt Lindner
Julia Nyback
In this insightful presentation by Tobias Lindner and Julia Nyback, we delve into the transformative potential of native advertising across leading news sites in Sweden.
By mapping and analysing multiple native campaigns, we demonstrate not only their effectiveness at various stages of the marketing funnel but also their potential to exceed traditional expectations.
With a strategic mix of editorial concepts, specialised tools, and precise outcomes, we explore how native advertising can offer unparalleled value.
This session challenges prevailing norms and encourages advertisers to elevate their engagement strategies by harnessing the power of native content. Join us to uncover how you can leverage these insights to enhance your advertising efficacy and create more impactful campaigns.
