Winners 2017

The Native Advertising Awards are presented by The Native Advertising Institute. The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organizations worldwide achieve their goals and tell great brand stories in a non-disruptive way.

The Native Advertising Awards include 31 categories under the themes: organization, strategy, channels, and formats. The Native Advertising Awards honor print and digital native advertising and it is the largest international award program dedicated to native advertising.

NAI_badge17-13_WinnersOfAwards17Native Advertising Awards 2017 Winners

Gold — Silver — Bronze — Commended

 

 

ORGANISATION

 

Native Advertising Agency/Studio of the Year (under 20)

GOLD:
Nemorin Creative Film & Video

SILVER:
RCS Studio

BRONZE:
24sata Native Studio

 

Native Advertising Agency/Studio of the Year (over 20)

GOLD:
Atlantic Re:Think

SILVER:
CNN Create

BRONZE:
Bonnier News Brand Studio

 

Programmatic Platform/Network of the Year

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

Native Advertising Platform/Network of the Year

GOLD:
ADYOULIKE

SILVER:
Pressboard

BRONZE:
Narrativ

 

Native Advertising Marketer of the Year

Winner
Ana Plisic, Native Ad Studio, Hanza Media

Finalists

  • Ben Young, Nudge
  • Jaime Pham, LinkedIn

 

Brand of the Year

Winner
AllyouneedFresh – Deutsche Post DHL Group

Finalists

  • Pliva
  • Lenovo

 

STRATEGY

 

Best Native Advertising Strategy

GOLD:
Campaign: THE VILLAGE
Publisher/Agency: Look At Media
Brand: Yandex.Taxi

SILVER:
Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva

BRONZE:
Campaign:
BUILTTOUGH
Publisher/Agency: Rappler
Brand: Ford

 

Most Effective Native Advertising Campaign

GOLD:
Campaign: ALLYOUNEEDISFRESH
Publisher/Agency: BILD Brand Studio
Brand: AllyouneedFresh – Deutsche Post DHL Group

SILVER:
Campaign:
THE GREAT REWRITE
Publisher/Agency: Forbes Media
Brand: KPMG

BRONZE:
Campaign: THE SMART SHOP
Publisher/Agency: Narrativ / NY Magazine, Man Repeller, The Chriselle Factor, and The Zoe Report
Brand: Moda Operandi

 

Most Creative Native Advertising Campaign

GOLD:
Campaign: AI: WHAT IT TAKES TO BE HUMAN
Publisher/Agency: T Brand Studio, The New York Times
Brand: UBS

SILVER:
Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva

BRONZE:
Campaign: THE HIDDEN GEMS OF NORWAY
Publisher/Agency: VG Partner Studio
Brand: Innovation Norway

 

Best Integrated Program (Omni-channel integration)

GOLD:
Campaign: The GOOD IN CROATIA
Publisher/Agency: Native Ad Studio of Hanza Media
Brand: Žito Group/Brand Good

SILVER:
Campaign:
 TRIACTION by TRIUMPH
Publisher/Agency: Aller Media/Femina
Brand: Triumph

BRONZE:
Campaign: STRONG IS BEAUTIFUL
Publisher/Agency: Summit Media/Cosmopolitan
Brand: Pantene

 

Best Mobile Strategy

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

CHANNEL

 

Best Use of Programmatic

SILVER:
Campaign:
GIRL FUND
Publisher/Agency/Platform: Xaxis
Brand: Global Giving

BRONZE:
Campaign: SYSTANE EYEENDURANCE
Publisher/Agency/Platform: The Huddle Room
Brand: Systane/ Novartis Philippines

 

Best Use of Influencer

GOLD:
Campaign: SHARED DREAM
Publisher/Agency: 24sata d.o.o
Brand: Coca Cola

SILVER:
Campaign: ARE YOU GOOD ENOUGH?
Publisher/Agency: Gonzo Media
Brand: LENOVO

BRONZE:
Campaign:
 KRIS FAVES & FINDS

Publisher/Agency: The Huddle Room
Brand: National Book Store

 

 

Best Use of Slideshare

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

 

Best Use of LinkedIn

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

 

Best Use of Facebook

GOLD:
Campaign:
BERGHS

Publisher/Agency: KIT
Brand: Berghs School of Communications

SILVER:
Campaign: BEAUTIFUL AS YOU ARE
Publisher/Agency: Aller Media / Vi Unge/MAXUS
Brand: Garnier Pure Active

BRONZE:
Campaign: EUROPA-PARK RUST
Publisher/Agency: BILD Brand Studio
Brand: Europa-Park

 

Best Use of Instagram

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

Best Use of Twitter

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

Best Use of YouTube

GOLD:
Campaign:
 SHARED DREAM: THE YOUTUBE SHOW

Publisher/Agency: 24sata d.o.o
Brand: Coca Cola

SILVER:
Campaign: ARE YOU GOOD ENOUGH?
Publisher/Agency: Gonzo Media
Brand: Lenovo

BRONZE:
Campaign: VIDEOSTAR: FIRST YOUTUBE TALENT SHOW
Publisher/Agency: 24sata d.o.o / JoomBoos
Brand: Coca Cola

 

Best Use of Print Media

GOLD:
Campaign: MEDIAZINE
Publisher/Agency: Mediahuis Content Connections 
Brand: Mediamarkt Belgium

SILVER:
Campaign: THE FAN’S BIBLE
Publisher/Agency: Schibsted Content Studio
Brand: Norrlands Guld

BRONZE:
Campaign: CITY LIFE
Publisher/Agency: BTMX Partnerlab

Brand: Drive Now

 

Best Use of AFP Broadcast

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

Best Use of Online Media

GOLD:
Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva

SILVER:
Campaign: STRIPTEASE FOR MELANOMA
Publisher/Agency: 24sata d.o.o.
Brand: Drogerie Markt

BRONZE:
Campaign: CANCER FIGHTERS
Publisher/Agency: CBS News Digital
Brand: Cancer Treatment Centers of America

 

Best Use of AFP Web TV

GOLD:
Campaign:
 SHARED DREAM: THE YOUTUBE SHOW

Publisher/Agency: 24sata d.o.o
Brand: Coca Cola

SILVER:
Campaign: ARE YOU GOOD ENOUGH?
Publisher/Agency: Gonzo Media
Brand: #GGfestival Livestream

BRONZE:
Campaign: VIDEOSTAR: FIRST YOUTUBE TALENT SHOW
Publisher/Agency: 24sata d.o.o / JoomBoos
Brand: Coca Cola

 

Best Use of Podcast

COMMENDED:
Campaign: EDGE OF THE WEB

Publisher/Agency: Edge Media Studios /Site Strategics
Brand: Edge Media

 

NEW: Best in-app/in-game Native Advertising

SILVER:
Campaign: VOLVOQZAPP
Publisher/Agency: Quartz / Mindshare
Brand: Volvo

 

NEW: Best Use of Native Advertising in Virtual or Augmented Reality

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Format

Best Use of Infographic

SILVER:
Campaign: IRISH PEOPLE FLY MORE OFTEN THAN WE THINK
Publisher/Agency: Independent News & Media
Brand: Aer Lingus

BRONZE:
Campaign:
 GLOBAL ECONOMIC COMPETITIVENESS
Publisher/Agency: Quartz / Groupe Connect
Brand: Bank of America

COMMENDED:
Campaign:
HOW TODAY’S GENERATION IS TURNING HOMEBUYING ON ITS HEAD
Publisher/Agency: WP BrandStudio
Brand: National Association of Realtors

 

Best Use of Video

GOLD:
Campaign:
DAY ZERO
Publisher/Agency: Bloomberg Media
Brand: Optum

SILVER:
Campaign: THE BRITISH IMPACT
Publisher/Agency: Atlantic Re:think
Brand: Jaguar

BRONZE:
Campaign: Ichigo Ichie
Publisher/Agency: CNN International Commercial /Great Big Story
Brand: All Nippon Airways

 

Best Use of Text

GOLD:
Campaign: KONGENS NEI
Publisher/Agency: VG Partnerstudio
Brand: Nordisk Film

SILVER:
Campaign: GAME OF THRONES
Publisher/Agency: Schibsted Content Studio
Brand: HBO Nordic

BRONZE:
Campaign: NOSHAME
Publisher/Agency: 24sata d.o.o.
Brand: Pliva

 

Best Use of Audio

NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

Best Series of Sponsored Articles

GOLD:
Campaign: RESTORING THE PROMISE OF PUBLIC EDUCATION
Publisher/Agency: Atlantic Re:think
Brand: Allstate

SILVER:
Campaign:
 REDISCOVERING IRELAND: the Wild Atlantic Way, the Lakelands and Ireland’s Ancient East 
Publisher/Agency: Independent News & Media / Mindshare
Brand: Fáilte Ireland

BRONZE:
Campaign: THE HIDDEN GEMS OF NORWAY
Publisher/Agency: VG Partnerstudio
Brand: Innovasjon Norge