Goals and objectives
Kaspersky were seeing a decline in brand awareness, due to a combination of factors including the economic situation, the decline in interest in the cybersecurity category after the peak of the Covid pandemic, and the fact that we they were working with a relatively small budget compared to our competitors.
Kaspersky turned to Taboola to drive a performance marketing campaign, with a goal of driving sales at a cost per acquisition (CPA) of $45.