Goals and objectives
Rappler’s role is to showcase the Ford Ranger as a tough and capable vehicle that will enable consumers to pursue their passion with purpose. Ford had previously partnered with Rappler for tips-based content to establish how the smart technology and features of a variety of Ford vehicles can cater to both urban city living and off-road destinations for professionals, families, and weekend warriors. The challenge for Rappler was to push the envelope and develop innovative executions that will add another dimension to the campaign specifically for the Ford Ranger #BuiltTough campaign.