Goals and objectives
For OVS, publishing through Gazzetta dello Sport (Gazzetta.it), CairoRCS Studioset out to craft a campaign that would blend nostalgia, inspiration, and innovation—turning a sports legend into a symbol of sustainable progress. The goal? To build emotional connection, drive awareness for a new line of sportswear, and spark conversations around sustainability in sports. By anchoring the message in a deeply personal story and aligning it with Olympic values, the campaign aimed to turn views into impact.