Goals and objectives
Our primary goal was to address Ikea’s concern regarding household clutter by delivering a compelling message to customers about the simplicity of organizing with the new IKEA storage line. The mission was to communicate this in a creative and innovative native format, making a lasting impact on our audience. To achieve this, we aimed to disrupt the conventional media scene with a format that had not been seen before, creating a unique engagement experience for users.
Our detailed objective involved crafting a native article that showcased disorder and chaos, transformed with a single click, seamlessly integrating the product message. In other words, the goal was to communicate Ikea’s message to readers creatively and innovatively which we have not had before, and to present Ikea’s solution for storage and home organization to readers in the best possible way, and consequently to attract customers to Ikea. At the same time, we wanted to achieve reader engagement, which we succeeded.