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Goals and objectives
For decades, socially relevant topics have been a central component of STERN reporting. For the reports, they go to places where others stay away from. STERN stands for authentic, responsible journalism and a constant critical view of the major relevant events of our time. They write about the topics that move their readers. But STERN is also very aware of one thing beyond reporting: every day they create a unique mix of inspiring stories and reports for their users. In this way, they set relevant impulses with a forward-looking attitude as a credible advisor. Therefore, STERN and its thorough examination around the Hitler diaries was the perfect partner for Thalia to generate more attention for the campaign "Welt, bleib wach" ("World, Stay Awake")