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What Made DP World's Content Campaign a Success in the Logistics Industry

Goals and objectives

DP World wanted to enhance its brand reputation, acquire a position of thought leadership, and tell better stories to relevant audiences to generate deeper engagement. To achieve this, DP World had three distinct goals: 

  • Engage new customers and stakeholders. 
  • Increase brand uplift increase brand uplift by communicating DP World’s core purpose, that DP World makes trade flow, to change what’s possible for everyone. 
  • Drive increase in audience consideration by communicating that DP World is a voice of authority/source of truth when it comes to the future of trade.

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