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Goals and objectives
Our objective was to create innovative concept to communicate Coca Cola’s platform “Taste the feeling” and connect Coca Cola with teens and millennials. To achieve that we needed to jump-start up Croatian YouTube scene. That is how the Videostar, first YouTube talent show, was born.
Project’s aim was to define and organize YouTube scene in Croatia and find new talents among thousands of young YouTube users. We combined Coca Cola’s communication platform with our YouTube fan base to create an innovative content never seen before in the region.