Branded Podcast Symposium 2024

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.

Darryl discovered the business of media and its value for brands whilst studying Architecture during the 90’s electronic dance music movement and went on to curating experiential events for brands such as Ford, Smirnoff, Gillette and the Body Shop, and media festivals such as the International Emmys.

As an early adopter of social media in 2001, he joined tilllate.com as Head of Strategic Partnerships where he matched brands with night life events specifically for online distribution, leading him to also connect with the audio and radio industry as part of the digital media mix.

In 2010, Darryl founded the International Radio Festival, the world’s first forum to showcase and debate the business and curation of music radio entertainment and in turn reaching millions of global listeners. In 2014, he was appointed General Secretary of the SwissRadioDay by the Swiss Broadcasting Corporation.

In 2020, Darryl founded BrandAudio Media, one of the world’s first full-service multi-lingual audio production agencies specialising in branded podcasts, supporting clients to get heard in the audio space of their customers - the earphone generation.

www.internationalradiofestival.com
www.radioday.ch
www.brandaudio.net

Tom Michiels graduated as a Master in Multilingual Business communication. His passion for digital marketing and media has been the common thread in his career.

This passion led him to Mediafin, the publisher of De Tijd and L'Echo, the leading business newspapers of the most influential audiences in Belgium. For the past 5 years, Tom has been the director of Content republic, the branded content and native advertising unit of Mediafin’s sales house Trustmedia.

Jonas is a media and entertainment entrepreneur, passionate about innovation in the on-demand content ecosystem.

As a co-founder of Bumper, Jonas uses his 20+ years of experience to help podcasters with their biggest challenge: discoverability and growth. Bumper is a data-driven podcast growth agency that helps enterprise podcasters increase their podcast success. 

Jonas has a strong track record of helping clients achieve success in branded podcasting as the former Director of Strategy at Pacific Content. Working at the intersection of brand strategy and high-quality audio storytelling, Pacific Content is an award-winning podcast agency that lead the way for an entire industry of production companies. 

Between 2015 and 2019, Jonas was the Executive Producer for Original Content at TELUS – a major Canadian telecommunications company – where he led the creation of impactful and engaging branded content. 

Previously, Jonas was with the Canadian Broadcasting Corporation (CBC) where he ran CBC Music, one of the most successful digital music services in Canada. Prior to that, Jonas was the Head of Music at the London-based digital music startup Last.fm. He was in charge of all negotiations and relationships with record labels when CBS acquired Last.fm for US$280 million in 2007.

STEVE PRATT is the author of Earn It; Unconventional Strategies for Brave Marketers and the founder of The Creativity Business, which offers consulting, workshops, and keynotes to help companies develop differentiated content, marketing, and messaging that earns attention.
 

Steve is also the co-founder of the world’s first branded podcast agency, Pacific Content, named one of Entrepreneur’s 100 Brilliant Companies. Steve has collaborated on podcasts with Ford Motor Company, Audible, BMW, the New York Times, Dell Technologies, Facebook, Rocket Mortgage, Slack, Shopify, Zendesk, Morgan Stanley, Charles Schwab, Prudential, Adobe, and Atlassian.

I am the Content Marketing Director at Alma Media. I am responsible for native advertising and content marketing that we do for our clients.

Alma Media is a digital service business and media company with a strong capacity for renewal.

In Finland, our business operations include financial and professional media, leading housing and automotive marketplaces, national consumer media and content and data services for professionals and businesses.

What an environment to create native advertising! I have been developing native and branded content since 2017.

For me, interesting and high-quality content is extremely important, and the content must fit its publishing platform.

Alma Media's creative department is called Alma Brand Studio. I have the honor of leading a department that employs fantastic and talented professionals in native and content marketing: producers, graphic designers, and videographers.

I am also the current chairman for the IAB Finland Content Marketing task force.

Harry is the Founder of Lower Street, an award-winning, global podcast agency for brands. From Fortune 500 companies to early stage startups, they launch shows that matter to audiences who care.
 

Since 2016, Lower Street has worked with brands like Fidelity, Pepsi, BCG, and Booking.com He’s currently working on his first book, on the subject of how podcasting can be the best content marketing tool to humanize your brand in a world of AI.

​​Harry lives in the UK with his wife, 2 kids, and a cow called Eliza.
 

Pelle Estborn is a key figure for any podcast-related queries at Bonnier News Commercial. He plays a significant role in every podcast commercial campaign within Scandinavia's largest media house, Bonnier News. With a background in both journalism and native advertising, he leverages his experience to make Bonnier News podcast campaigns more relevant, engaging, and trustworthy. His goal is to turn all podcast listeners into active ad listeners, beyond mere numbers on a delivery sheet.

Matty Staudt is a podcasting pioneer and radio legend. 

In 2007 left a successful radio career to join the founding team at Stitcher and has been in podcasting ever since. He has helped develop close to 400 shows and numerous networks and was the first VP of Podcasting at iHeartRadio, where he helped build that network. 

Creating one of the first branded podcast houses in 2012, Matty has launched shows for Ford, Estee Lauder, Pfizer, Morgan Stanley, Vistaprint, The Beef Council, Nissan, Loreal, and the Federal Reserve Bank. Matty is also an educator teaching podcasting and marketing classes at the Academy of Art University and West Virginia University. 

He is the Founder of Jam Street Media. He is a Webby Winner and Ambie nominated producer with a passion for working with creators. His new company Podle.co provides reviews and listings for podcast services and professionals looking for work.

Audiophile and Media Strategist Hannah works with every team across Mamamia’s content ecosystem. She’ll help you see how each area of your business plays a role in maximising distribution of Branded Podcasts. 
 

Mamamia has been podcasting for ten years, and Bel has been there since the beginning. She’ll share her deep knowledge of the podcasting industry and how to build media campaigns that actually drive results. 

As head of audio and innovation, Meg utilises her skills in strategy, production and editorial to support the development and evolution of FT Longitude’s product portfolio. With a passion for storytelling and global experience in thought leadership, she takes innovative approaches to craft meaningful content and deliver the right results for her clients. Meg has extensive experience as the voice of high-profile audio and podcast campaigns for a number of globally-renowned B2B brands including Workday, Verizon, Protolabs, Fujitsu, PwC, EY and Maersk.

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.

Stine is the Chief Growth Officer at Native Advertising Institute. She recently returned to NAI after 4 years away. Previously, she has been NAI's Chief Operating Officer running the Native Advertising Days Conference and building and running the Native Advertising Awards Program.

Before her return to NAI, Stine headed up marketing for Solita A/S. Solita is one of the fastest-growing next-gen data consultancies in the Nordics with a rather advanced in-house team of tech-savvy marketers and is present in 8 markets.
Stine is first and foremost a firm believer in data-driven marketing fueled by content marketing, and she believes in running a well-oiled marketing machine by creating interest and excitement through inspiring, relatable, and relevant content designed to attract, engage, and delight external and internal stakeholders. She sees native advertising as a valuable means to increase the chances of presenting GREAT content and important messages to good people in their preferred channels.