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Goals and objectives
Žito Group, leading agriculture and food company in the Croatian region of Slavonia, has built cutting-edge technology factories to launch the first mass prosciutto and delicates brand called Good. As the largest private investor in food technology production, Žito Group wanted to raise the awareness of the importance of quality local production, the emerging technologies and strong community in order to build economically successful country.
Awareness / to raise the awareness of the importance of positive economic and social trends, digital economy and quality initiatives in Croatia
Community/ to improve the public perception of the region of Slavonia
Thought leader/ to position new brand Good as a thought leader that understands the consumer needs and cares about the community
Engagement /sales/ to build the emotional relationship with consumers, raise the awareness on the brand Good and encourage consumers to buy the product