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How to create great native content for a niche audience
With Anna Agebjörn-McFarlane on August 21, 2023
“Whatever your niche is, stand in those shoes. Stand in the shoes of your audience, be aligned with them and it will work.”
Anna Agebjörn-McFarlane, director for commercial strategy and sales at The Local, tells us how smaller publishers can build a loyal audience that will be seen as valuable by advertisers.
With Kristine Kaalund
With Annie Granatstein
