Sean Adams

Chief Marketing Officer at Brand Metrics

Based in the UK, Sean Adams is Chief Marketing Officer of Brand Metrics.
During his career, Sean has worked in a variety of strategy, insight and marketing roles across creative and media agencies, in both the UK and Australia, he ran his own research company in Sydney, focusing on media and advertising clients and was, prior to Brand Metrics, Head of Commercial Insight at News UK in London.
Throughout his career, Sean has had a strong focus on advertising effectiveness, viewing the topic through different lenses. Now working with Gothenburg-based global measurement company Brand Metrics, Sean is focused on the importance of turning campaign measurement into a scalable campaign metric, enabling publishers, agencies and advertisers to be able to answer the age-old question “Did my campaign work?” far more regularly.