Native Advertising Days

Join us on October 31st - November 1st, 2016 in Copenhagen, Denmark

Call for 2016 Speakers: Closed

“Because reaching audiences through innovative digital storytelling is the future of communication, and native advertising is our first best means of doing that for brands and publishers”
– Stephaine Losee, POLITICO

It's all about native advertising!

Native advertising as a marketing discipline is here to stay. And the potential for succeeding with this marketing tactic is great. But it also entails a certain risk as content quality, and consumer trust is at stake, if it is not done right.

Our vision for the Native Advertising Days conference is to empower brand- and media professionals to build better, more effective and valuable native advertising campaigns by bringing them together in one powerful event.

Native Advertising Days is where the international native advertising community meets to be inspired, to network and to learn. This is your chance to meet the world’s biggest experts and most talented practitioners as they will teach you how to succeed with native advertising.

Everyone’s talking about native advertising, but what is it, exactly? Native Advertising Days will explore what it really is, and why it matters to marketers
– Rebecca Lieb, CEO of Conglomotron LLC

What you will get

  • You get exclusive knowledge and will be updated on the most important trends on sponsored content.
  • The world’s leading experts in native advertising teaches you how to be effective and get more value out of your sponsored content.
  • You’ll learn how to tell captivating stories about your brand that resonates with your audience in ways that matches the form, function and format of the media.
  • You’ll get best practices on ‘pay to play’ strategies and tactics.
  • You’ll get the chance to pick the brains of native advertising experts.
  • You’ll be introduced to the latest research on native advertising and learn how to optimize your work with sponsored content.
  • You’ll gain valuable insights from a line of the world’s biggest journalistic corporations and become equipped to work with media to reach a bigger audience.
  • You’ll learn what defines quality content and great native advertising.
  • You’ll learn why native advertising guidelines are SO important to agree on to ensure the trust and credibility of this marketing tactic.
  • You’ll learn what mistakes to avoid when producing and distributing content for native ads.

In 2015, we listened to

Native Advertising Days will provide you with inspirational cases, solid insights and actionable tools that you can take home and implement right away. You will leave highly motivated to pursue and explore the potential within native advertising and with a stronger network of colleagues from around the world who are passionate about creating real results with native advertising.

Rebecca Lieb

Leading Industry Analyst on native advertising at Conglomotron LCC

Google

- Nora Ziegenhagen (DK), Head of Branding Solutions

Jaime-Pham

Jaime Stephens Pham (UK), Content Marketing and Social Media Consultant

Gregor Vogelsang

Director of Strategy and Internationalization at C3 - Creative Code and Content GmbH

The Entreprenör

Nicklas Mattsson (S),Editor in Chief

Stephanie Losee

Head of Content at VISA

IAB UK

- Clare O'Brien (UK), Senior Programmes Manager

Twitter

Scott Thwaites (UK), EMEA Partner Manager

Astrid Haug

Author, Speaker and social media Commentator

Pontus Staunstrup

Head of Content Strategy and Social Media at PostNord

The Atlantic

- Sam Rosen (US), VP of Marketing

Mary Gail Pezzimenti

VP of Content Creation at the Huffington Post

TheOutplay

- Simon Gaulshoej (DK), Market Director at TheOutplay

PHD

Claus Andersen (DK), Managing Director
Tim Cain

Tim Cain

Founder of Digital First Media Ltd.

Clas Ohlson

Lars-Johan Lajjo Strand (S), Marketing & Commercial Director

Carlsberg

Christian Godske (DK), Group Media Director

Sharethrough

Chris Quigley (UK), Managing Director

Jesper Laursen

Founder of Native Advertising Institute

Chimney Group

Henric Larsson (S), CEO Founder

Digidee

Otto Neubert, CEO and Founder

Newell Thompson

VP/Marketing at Time Inc.

Fractl

Kelsey Libert (US), VP of Marketing at Fractl

PubNative

Andràs Konfar, Senior Business Development Manager

Strossle

Magnus Hultman (S), Co-Founder and CEO

New York Times

Liz McDonnell, Director of Marketing

Native Advertising Days will expand your knowledge and sharpen your thinking to make your approach to Native even more successful
– Tim Cain, Digital First Media

Got any questions?

Please don’t hesitate to contact Stine Holmgaard, Head of Events at tickets@native-institute.com, and we’ll get back to you right away.

Conference Partners

Want to sponsor Native Advertising Days?

Want to hear more about our 2016 sponsorship packages? Contact our head of events at sh@native-institute.com