In 2023, I celebrated my 13th work anniversary at DPG media, formerly known as The Persgroep Publishing, the biggest media company in Belgium. The secret behind a good native campaign is finding the unique common goal between our own publishing brands and advertisers: entertaining, educating & informing our audiences.
And there you have what I like the most about my job.
Inspiring our talented team to make native advertising a success and blooming business.
Enabling growth in revenues by looking for new innovations.
And last but not least: a well thought-out pricing and evaluation model.
As from 2018, de Persgroep Advertising merged with MEDIALAAN. I’m now responsible for the department “Creative & Strategy” over all media (radio, tv, online, print) and” the Strategy & product team Native advertising”. More challenges to come!