Goals and objectives
Content Republic has been working with Randstad for three years. Together, we create a continuous stream of blog articles about HR and the employment market, which are published on the Randstad website and promoted via the online channels of tijd.be and lecho.be. Every year, there are three highlights in the form of an annex with the newspapers De Tijd and L'Echo, and an online dossier on tijd.be and lecho.be.
On 1 October 2017, Randstad introduced a new global mission statement: 'human forward' – a strategic shift based on an understanding that the world is changing and digitising increasingly. Clients and candidates have new expectations. ‘Human Forward’ is Randstad’s new promise to the world – a promise to help people and organisations progress. This human-centric approach sits at the core, supported by excellent digital channels, which allow Randstad to offer its clients a unique human experience.
Last year, Randstad asked Content Republic to support this rebranding with a print and online campaign, to position itself in the B2B market, and to use this as a basis for all further content creation. The result was an impactful integrated omni-channel campaign that put a strategic layer on top of the Randstad rebranding.