Goals and objectives
Pampers, the world’s most popular baby brand, made the cutest new product - Pampers Pants. Since parents aren’t usually open to trying new things for their babies, Pampers wanted to get their new innovative Pants into kindergartens to show parents how they are practical and easy to use. This is where "Momgaroo" jumps in, Croatia’s number one portal and expert about family, children, and parenthood.
We wanted the Pampers Pants to become a truly memorable story throughout kindergartens. Besides parents, the person who has the most impact on a child’s growth and development is its kindergarten teacher. The content's aim was to achieve the main objective by giving teachers thanks for their lifetime dedication, creativity, and devotion from the most important people - children and their parents.