Goals and objectives
According to the Asian Development Bank, small and medium enterprises (SMEs) are the backbone of Asian economies, making up 98% of all enterprises and 66% of the national labor force in the Philippines.
In order to spur continued business growth, SMEs must incorporate digital solutions in their business strategies and portfolio but are struggling with how to start or what are the right digital solutions that will be ideal for their businesses.
Rappler, together with Globe myBusiness, launched the #CreateSuccess campaign in order to equip business owners with the right information that can help them digitizing their businesses and processes. The campaign aimed to inspire the audience to realize that digital is not meant to be intimidating and is a critical path towards success.
Through a diverse content mix that utilized social media, live executions, polling and a series of educational and helpful articles that appealed to a broad and engaged audience, #CreateSuccess amassed over 170,000 page views and over 180M impressions for the whole campaign, exceeding KPIs and indicating high relevance of the SME/entrepreneurship related content to the Rappler community.