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How "The King's Choice" Convinced Norwegians to Ditch Netflix and Queue Up for History Class at the Movies

Goals and objectives

The main objective for this project was to help Nordisk film create interest for the movie «The King’s Choice», to intrigue people's curiosity, and leave them wanting to go to the movies to get the full story.

On completion of this project, people will ultimately:

  • Have a better understanding of what happened leading up to April 9th 1940
  • Have increased interest in the topic/story.
  • Be so eager to get the rest of the story that they would have to go to the movies and watch the film.

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