NAI_badge_shortlistedfor_2x

The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organisations worldwide achieve their goals and tell great brand stories in a non-disruptive way.

 

Judging 1st Round:

The entries were judged by 30 individual judges from across the media, brand, agency and MarTech world. No entry has been judged by a jury member representing a competing agency, media, brand or MarTech company.

Each entry has been judged by a minimum of 4 separate judges. The judges were asked to score the entries on a scale from 1-10 and furthermore provide a written argument for their ruling.

The shortlist is the product of the grade point average of the jury’s ruling. The shortlist is presented in random order.

Judging 2nd Round:

Gold, silver and bronze titles are discussed and awarded at a Grand Jury Online Session with the jury members. The winners are announced at the Native Advertising Awards Ceremony November 16th, 2016 in Berlin. All winner will be announced on this website on November 17th.

 

Announcing the Winners

The ceremony is part of the official program at the Native Advertising DAYS Conference 2016.

Register For the Conference    Read more  

The following publishers, brands & agencies are shortlisted to win GOLD, SILVER or BRONZE for their native advertising projects this year:

ORGANISATION

Native Advertising Agency/Studio of the Year (under 20)

  • POLITICO Focus
  • VG Partner Studio
  • BurdaForward

Native Advertising Agency/Studio of the Year (over 20)

  • T Brand Studio, The New York Times
  • Partner Studio by AOL
  • Atlantic Re:think

Native Advertising Marketer of the Year

  • Stephanie Losee, VISA
  • Linda Boff, GE
  • David Beebe, Marriott

Brand of the Year

  • Netflix
  • GE
  • Cathay Pacific

 Programmatic Platform/Network of the Year

  • NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Native Advertising Platform/Network of the Year

  • MGID
  • Bidtellect
  • Strossle

STRATEGY

Best Native Advertising Strategy

  • POLITICO Focus, Leidos Campaign
  • Saatchi & Saatchi Norway, Norsk Tippings Campaign
  • MetroXpress, Maria Casino Campaign

Most effective Native Advertising Campaign

  • King Content, Hans Smallgoods Campaign
  • Spoon Publishing, PostNord Campaign
  • MetroXpress, Maria Casino Campaign

Most Creative Native Advertising Campaign

  • King Content, Hans Smallgoods Campaign
  • Saatchi & Saatchi Norway, Norsk Tippings Campaign
  • Aller Media, SAS Campaign & ELLE

Best integrated Program (Omni-channel integration)

  • The Huddle Room Media Inc., Belo Baby Campaign
  • C3 Creative Code and Content, Deutsche Bank Campaign
  • King Content, Hans Smallgoods Campaign

Best Mobile Strategy

  • NO WORK MADE THE SHORTLIST IN THIS CATEGORY

 

 CHANNEL

Best Use of Programmatic

  • NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Influencer

  • Vizeum, Novopleco & De Danske Sydhavskyster
  • Partner Studio by AOL, Garry Rodgers & Spotless
  • Aller Media, ELLE Ambassadors & Adidas

Best Use of Slideshare

  • NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of LinkedIn

  • King Content, Lenovo Campaign

Best Use of Facebook

  • King Content, Griffth University Campaign
  • MetroXpress, Maria Casino Campaign
  • Buzzfeed & Moxie, Rachael Ray Nutrish Campaign

Best Use of Instagram

  • NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Twitter

  • NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of YouTube

  • Vizeum, De Danske Sydhavskyster Campaign

Best Use of Print Media

  • MetroXpress, Maria Casino Campaign
  • Aller Media, Scandinavian Airlines (SAS) Campaign
  • Huddle Room Media, National Book Store Campaign

Best Use of AFP Broadcast

  • NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Online Media

  • Saatchi & Saatchi Norway, Norsk Tipping
  • Hanza Media, HEAT MAP, How Safe is Your Neighborhood Campaign
  • Mediafin, Accenture, Societe Generale Private Banking, ALD Automotive

Best Use of AFP Web TV

  • NO WORK MADE THE SHORTLIST IN THIS CATEGORY

Best Use of Podcast

  • VG Partner Studio

FORMAT

Best Use of Infographic

  • AOL, No Slippery Foods, And Other Ways To Avoid ‘Travel Madness’, Lufthansa Campaign

Best Use of Video

  • Ideas United LLC, Forbes/Dell/Intel Campaign
  • Hanza Media, Dacia/ Dacia Duster Campaign
  • BILD Brand Studio, Mobile.de Campaign

Best Use of Text

  • VG Partner Studio, Nordisk Film Campaign

Best Use of Audio

  • Piramal Enterprises Limited, Saridon Campaign

Best Series of Sponsored Articles

  • NewsCorp Studios, Mahindra Campaign
  • Hanza Media, Qatar Airways Campaign 
  • Business Insider, GE Campaign