The Native Advertising Awards aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organisations worldwide achieve their goals and tell great brand stories in a non-disruptive way.
The entries were judged by 30 individual judges from across the media, brand, agency and MarTech world. No entry has been judged by a jury member representing a competing agency, media, brand or MarTech company.
Each entry has been judged by a minimum of 4 separate judges. The judges were asked to score the entries on a scale from 1-10 and furthermore provide a written argument for their ruling.
The shortlist is the product of the grade point average of the jury’s ruling. The shortlist is presented in random order.
Gold, silver and bronze titles are discussed and awarded at a Grand Jury Online Session with the jury members. The winners are announced at the Native Advertising Awards Ceremony November 16th, 2016 in Berlin. All winner will be announced on this website on November 17th.
The following publishers, brands & agencies are shortlisted to win GOLD, SILVER or BRONZE for their native advertising projects this year: