Join International Creative Director at the New York Times Graham McDonnell and award-winning content strategist Melanie Deziel for an exclusive workshop for publishers and content creatives about how to conceptualize and visually align native advertising programs.
In this Native Advertising MasterClass, you will actively work on mastering the creative side of content creation as Melanie and Graham give you the tools to understand the importance of storytelling, and the ability to match design strengths, design voice, technological capabilities and visual identity of host publications of your choice.
Limited Availability: 9 seats left
09:30 – 09:40 – (10m) WELCOME & AGENDA REVIEW
09:40 – 10:30 – (50m) SESSION 1: STORYTELLING & CONCEPT BRAINSTORMING
10:30 – 10:50 – (20m) COFFEE BREAK
10:50 – 11:40 – (50m) WORKSHOP + Q&A (MELANIE)
11:40 – 12:40 – (60m) LUNCH
12:40 – 13:30 – (50m) SESSION 2: FORMAT CHOICES & VISUAL IDENTITY
13:30 – 13:50 – (20m) COFFEE BREAK
13:50 – 14:40 – (50m) WORKSHOP + Q&A
14:40 – 15:00 – (20m) RECAP & REVIEW
15:00 – 15:15 – (15m) FINAL QUESTIONS & THANK YOU
Graham Anthony McDonnell is International Creative Director at the New York Times. At NYT he helps create advertising inspired by The Times legacy of premium reader experiences, evolving them to the next generation of digital platforms. Additionally, Graham and his team have earned multiple honors and awards including Marketer of the Year, Most Creative Native Ad Campaign and Native Advertising Studio of the Year.
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Melanie Deziel is an award-winning content strategist who has made it her mission to bring the tools, tactics and best practices of journalism to branded content, marketing and sales teams. She’s the founder of The Overlap League (the native ad industry newsletter), serves as a branded content Expert in Residence at Brave Ventures, writes a column for Inc and is a member of the Board of the Native Ad Institute.
Read more about Melanie