Join Executive Creative Director of Hearst Michael Villaseñor and award-winning content strategist Melanie Deziel for an exclusive workshop for publishers and brand marketers about how to conceptualize and visually align native advertising programs.
In this Native Advertising MasterClass you will actively work on mastering the creative side of content creation as Melanie and Michael give you the tools to understand the importance of storytelling, and the ability to match design strengths, design voice, technological capabilities and visual identity of host publications of your choice.
Limited Availability: 70
09:30 – 09:40 – (10m) WELCOME & AGENDA REVIEW
09:40 – 10:30 – (50m) SESSION 1: STORYTELLING & CONCEPT BRAINSTORMING (MELANIE)
10:30 – 10:50 – (20m) COFFEE BREAK
10:50 – 11:40 – (50m) WORKSHOP + Q&A (MELANIE)
11:40 – 12:40 – (60m) LUNCH
12:40 – 13:30 – (50m) SESSION 2: FORMAT CHOICES & VISUAL IDENTITY (MICHAEL)
13:30 – 13:50 – (20m) COFFEE BREAK
13:50 – 14:40 – (50m) WORKSHOP + Q&A (MICHAEL)
14:40 – 15:00 – (20m) RECAP & REVIEW
15:00 – 15:15 – (15m) FINAL QUESTIONS & THANK YOU
Michael Villaseñor is Executive Creative Director at Hearst. Until recently, Michael was Creative Director of Ad Innovation and Marketing at The New York Times where he helped create advertising inspired by The Times legacy of premium reader experiences, evolving them to the next generation of digital platforms.
Read More about Michael.
Melanie Deziel is an award-winning content strategist who has made it her mission to bring the tools, tactics and best practices of journalism to branded content, marketing and sales teams. She’s the founder of The Overlap League (the native ad industry newsletter), serves as a branded content Expert in Residence at Brave Ventures, writes a column for Inc and is a member of the Board of the Native Ad Institute.
Read more about Melanie