Keynote: Rethink Native Advertising
How the world’s most innovative teams surface the best ideas and turn them into exponential business outcomes.
We’ve all seen the example of the Guinness Guide to Oysters, Land Rover’s Dragon Challenge and LEGO’s Mosiac Maker. They’re held up time and time again as beacons of killer creative. Enough already. It’s easy if you have sexy products, big budgets, and household brand names. But in the “real” world there are all kinds of restraints. Those innovative examples don’t have anything to do with us.
Or do they?
It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We can’t connect the dots with unrelated brands and our blindness kills creative ideas before we even start. But guess what — the most brilliant minds understand creativity is something you consistently nurture, rather than leave to chance.
It’s time to rethink native advertising.
In this captivating presentation, best-selling author and marketing executive Carla Johnson shows you how combating B.D.D., recognizing inspiration everywhere and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your company.