The Golden Rules of Paid Content Distribution on Facebook
By Jonna Ekman Marketing Manager at KIT Sweden Connect Every time Facebook tweak their algorithms to decrease the organic distribution for brands and publishers, many... Read More
The Importance of Creating Quick Content to Stand Out as a Brand
This article is part of a series of interviews that NAI has conducted with brands all over the world who are focusing on content marketing... Read More
Brands and Publishers Need to Take Social Media Seriously!
“Since I come from KIT Publisher that publishes primarily on social media, sometimes we get the question, ‘so why should I be on social media?’... Read More
Separating Fact From Fiction is Tougher Than Ever
By Dietmar Schantin Founder & CEO at Institute for Media Strategies United Kingdom Connect News media have long challenged the honesty of politicians and held them... Read More
Our 11 Most Shared Articles in 2017 – and What We Learned From Them
2017 was a great year for native advertising. And the rise of native is only becoming more and more important for brands and publishers. 2017... Read More
How a Sponsored Women’s Run and Native Ads Raised Awareness for Sports Bra
Summary Triumph wanted to raise awareness of its brand and increase the number of trials of its sports bra. The company teamed up with the... Read More
How BILD Brand Studio Drove Awareness for Theme Park with Multi-Platform Strategy
Summary By creating original video content and distributing with a multi-platform-strategy, BILD Brand Studio succeeded in driving awareness to a new attraction – still under... Read More
The 3 Secrets to LinkedIn That Marketers Tend to Overlook
LinkedIn’s Global Content Marketing Leader, Jason A Miller, has some knowledge to share about succeeding on LinkedIn, some myths to debunk, and a lesson to... Read More
Succeeding with Sponsored Video on Social Media
Johan Rikner, CEO at N365 Group and official speaker at Native Advertising DAYS 2017, gives his best advice on doing sponsored videos on social media... Read More
Case Study: How to Reach Urban Women Across Print, Online and Social Media
This case study is part of a collection of award-winning native advertising examples studies from Native Advertising Awards presented by The Native Advertising Institute. We... Read More