How Nordisk Film & VG Partnerstudio Won Gold for Best Use of Text
This campaign won Gold for Best Use of Text at Native Advertising Awards 2017. Should your campaign win this year? Submit your work now for... Read More
Native Advertising That Works? 3 Takeaways from Award-Winning Examples
The e-book ‘Award Winning Native Advertising Examples 2017’ feature 32 award-winning native advertising examples and our hope is that these will inspire and advance the practice... Read More
How Coca-Cola Reached Millennials by Creating a YouTube Talent Show
Summary In order to reach teens and millennials in Croatia, Coca-Cola, the Croatian YouTube network JoomBoos and 24sata d.o.o. created a YouTube talent show. The... Read More
How Drugstore Promoted Sun Cream to Young People with Provocative Awareness Campaign
Summary Drogerie Markt wanted to promote its sun cream and raise awareness about the importance of sunscreen, so 24sata d.o.o created the native campaign #Striptease... Read More
How a Podcast Got a Digital Marketing Agency to Double in Size
Summary To educate its audience and to generate leads for its digital marketing agency, Site Strategics, the podcast Edge of the Web talks to experts... Read More
How Car-Sharing Service Got Sign-Ups by Presenting Events in City Guide
Summary To increase the number of trails for the car-sharing service DriveNow, DriveNow presented three events in a newspaper’s “City Guide” sections. The obvious choice... Read More
How Company Promoted Itself by Broadcasting a 22 Hours Long Live Stream
Summary Gonzo Media live-streamed Denmark’s biggest LAN-party, #GGfestival, to promote the brand and the company behind the festival – Gonzo Media themselves. The live stream... Read More
32 Award Winning Native Advertising Examples – 2017
It’s time to get inspired by the best in the industry with this new collection of native advertising examples! The ebook features award-winning native advertising... Read More
How a Sponsored Women’s Run and Native Ads Raised Awareness for Sports Bra
Summary Triumph wanted to raise awareness of its brand and increase the number of trials of its sports bra. The company teamed up with the... Read More
How BILD Brand Studio Drove Awareness for Theme Park with Multi-Platform Strategy
Summary By creating original video content and distributing with a multi-platform-strategy, BILD Brand Studio succeeded in driving awareness to a new attraction – still under... Read More