How Opel Changed its Image from Old-Fashioned to Visionary with Native Ads
At the Native Advertising Institute, we aim to acknowledge and reward great native advertising and promote inspiring, effective and creative work that helps organisations worldwide... Read More
Back To The Future of Great Brand Stories
This is a partner piece from Axel Springer Brand Studio – Axel Springer Brand Studio is the official German partner at NAI 2018/2019 Karsten Guenther is Senior... Read More
A Different Approach to Solving Shared Global Challenges
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
Gucci Grabs the Megaphone – Free to Dream, Free to be a Rebel
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
A Woman’s Place – Is in an Office in Sweden
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
A Native Ad on Defending Infrastructure Against Cyber Attacks
This is “NAIs pick” of the week. Every week we pick a powerful piece of native advertising that can serve as inspiration for the industry.... Read More
3 Perfect Examples of Native Advertising Awards Entries
We know it can be difficult and stressful to make an award entry. Because what’s the best way to write a successful entry, likely to... Read More
How a Jewelry Brand Increased Brand Awareness with Programmatic Native Ads
This case study first appeared in the ebook “The Global Guide to Native Advertising Technology 2018” The results opened their eyes to the potential of using... Read More
How Nordisk Film & VG Partnerstudio Won Gold for Best Use of Text
This campaign won Gold for Best Use of Text at Native Advertising Awards 2017. Should your campaign win this year? Submit your work now for... Read More
Native Advertising That Works? 3 Takeaways from Award-Winning Examples
The e-book ‘Award Winning Native Advertising Examples 2017’ feature 32 award-winning native advertising examples and our hope is that these will inspire and advance the practice... Read More