“The Best Way to Sell Native Advertising Is to Show Examples”
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More
“A Little Too Often, the Involvement of the Brands Is Taken Too Far”
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More
24 Essential Learnings from Native Ad Studios Around the World
Publishers around the world have long been getting on board the native advertising train and have set up in-house native ad studios. According to... Read More
Storytelling Based on Data Will Raise the Bar for Native Advertising
Using data in all sorts of ways when creating native advertising is the way forward for the industry, says David Landes, then Head of Commercial... Read More
Shout Out to Brands: Be Brave, Let Go and Trust the Native Ad Studio
How do get the best relationships with your clients when creating and selling native advertising to brands? And how do you set the right KPIs?... Read More
How Native Advertising Is Developing in 7 Different Countries
There is no doubt that native advertising is becoming a more and more important part of the revenue stream for publishers. But not all countries... Read More
The Business Journals Content Studio: “If Our Clients Don’t Win, We Don’t Win”
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More
Our 11 Most Shared Articles in 2017 – and What We Learned From Them
2017 was a great year for native advertising. And the rise of native is only becoming more and more important for brands and publishers. 2017... Read More
How Niche Publication Works with Multiple Sponsors and Native Ads about Science
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More
More Publishers Act as Media Agencies
As native advertising has evolved into more audience-focused and editorial-like products, publishers find themselves playing an increasingly active role, sometimes even that of the lead... Read More