How to Best Work with Agencies and Brands on Native Advertising Campaigns
It can be challenging for publishers and native ad studios to work successfully with both media agencies and brands on native ad campaigns. What’s the... Read More
Publisher Brand Studios versus Content Agencies
Should you as a brand aim for channel-neutrality or what some call ‘true native’? What are the pros and cons of working with brand studios... Read More
Will Publishers’ Brand Studios Become Victims of Their Own Success?
By David Landes Content Director at Tale Content Creators Stockholm, Sweden Connect In just a few years, digital publishers with in-house brand studios have gone... Read More
Tearing Down the Wall Can Lead to Better Commercial Content
How do you as a brand studio deliver native advertising to several publications? How should you collaborate with media agencies? And how has Bonnier News... Read More
Saving the Future of Native Advertising – with Tech
By Tine Karlsen CEO & Co-Founder of Vev Oslo, Norway Connect As a tech-provider for leading native advertising studios, I like to think that I’ve... Read More
Pitching, Selling and Creating Native Advertising
This is the show notes for the Native Advertising PowerHouse Podcast episode #3 – You can listen to all our podcast episodes right here. How do... Read More
The Successful Relationship with Clients and the Importance of Sales People
This is the show notes for the Native Advertising PowerHouse Podcast episode #2 – You can listen to all our podcast episodes right here. How do... Read More
How to Hire a Core Team to Your Native Ad Studio
This is the show notes for the Native Advertising PowerHouse Podcast episode #1 – You can listen to all our podcast episodes right here. Who... Read More
“The Best Way to Sell Native Advertising Is to Show Examples”
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More
“A Little Too Often, the Involvement of the Brands Is Taken Too Far”
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More