Shout Out to Brands: Be Brave, Let Go and Trust the Native Ad Studio
How do get the best relationships with your clients when creating and selling native advertising to brands? And how do you set the right KPIs?... Read More
How Native Advertising Is Developing in 7 Different Countries
There is no doubt that native advertising is becoming a more and more important part of the revenue stream for publishers. But not all countries... Read More
The Business Journals Content Studio: “If Our Clients Don’t Win, We Don’t Win”
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More
Our 11 Most Shared Articles in 2017 – and What We Learned From Them
2017 was a great year for native advertising. And the rise of native is only becoming more and more important for brands and publishers. 2017... Read More
How Niche Publication Works with Multiple Sponsors and Native Ads about Science
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More
More Publishers Act as Media Agencies
As native advertising has evolved into more audience-focused and editorial-like products, publishers find themselves playing an increasingly active role, sometimes even that of the lead... Read More
What’s Trending Right Now? A Look into 4 Native Ad Studios
There are so many opportunities when it comes to native advertising, so many formats to choose from, and constantly new formats showing up. But what... Read More
Can a Branded Content Studio Have a Place at the News Desk?
By Anna Arvidsson Head of Bonnier News Brand Studio Sweden Connect Berlin hits me every time. I’m rollin’ down Torstrasse towards Native Advertising DAYS 2017... Read More
Time Inc’s Content Studio: “It Is of Utmost Importance to Collaborate”
This article is part of a series of interviews that NAI has conducted with the directors of publisher’s Native Ad Studios around the world. Please... Read More
The Washington Post’s Brand Studio: Story First, Last and Always
This article is part of a series of interviews that NAI has conducted with directors of publisher’s Native Ad Studios around the world. Please reach... Read More