The 2018 Native Advertising Technology Landscape
By Chad Pollitt Native Advertising Expert, CMO Influencer Connect In 2017 the Native Advertising Institute (NAI) took on an ambitious project to map the entire... Read More
How Far Can Google’s Chrome Ad Blocker Turn the Fortunes of an Industry with Its Back Against the Wall?
By Clare O’Brien Digital Media and Marketing Consultant London, UK Connect The notion that Google would build an integrated ad blocker into Chrome, would have... Read More
5 Global Native Advertising Trends 2018
By Adam Abelin Nordic Director & Partner, Buzzanova Copenhagen, Denmark Connect Globally the predictions are that advertisers over the next four years will be moving... Read More
Ad Blocking and Native Advertising – Friends or Enemies?
“I think the web would be better with no advertising at all, I believe the world would be better with no advertising at all,” says... Read More
The Ad Units Google Chrome will Start Blocking on Desktop and Mobile
By Chad Pollitt VP of Audience and Partner, Native Advertising Institute Indianapolis, USA Connect Next year Google Chrome will begin blocking specifics ad units deemed annoying... Read More
How Publishers Can Respond to Ad Blockers
By Shailesh Shukla VP of Products and Strategy at Instart Logic California, US Connect In a previous blog post, I discussed the impact of ad... Read More
How Ad Blocking Impacts the Online Advertising Ecosystem
By Shailesh Shukla VP of Products and Strategy at Instart Logic California, US Connect Within the past year, consumers have begun to question the usefulness... Read More
“There Would Be No Ad Blockers If There Were No Shitty Ads”
To give a speech stating that ad blocking can improve the online ecosystem in front of an audience of publishers, marketers and advertisers take quite... Read More
How Publishers, Advertisers & Ad-blocking Users Benefit from Acceptable Ads Technology
By Christian Dommers Head of Business Development at Eyeo Cologne, Germany Connect The company behind Adblock Plus, Eyeo, which is my employer, recently announced the... Read More
4 questions on native: With IAB UK
In this blog post, one of native advertising’s prominent voices shares her opinion on four pressing matters. Today’s author: Clare O’Brien from Internet Advertising Bureau... Read More