Yvonne is Head of Axel Springer Brand Studio & Creative Strategy at Axel Springer SE, Germany’s leading media company. After studying media management at the Ohio State University and Columbia School of Journalism in New York she graduated from the Axel Springer Academy in Berlin, the journalism school of the media company.
In 2009 she won the axel-springer-award for young journalists and worked as a reporter at Berlin’s biggest newspaper „BZ“. After that she ran the Entertainment Department at BILD and also the BILD-News-Office in Los Angeles.
Now she is located in Berlin and responsible for the Native Advertising unit of Axel Springer which was founded in early 2016. In the first 9 months after it was set up, studio has created branded content for brands like Deutsche Post, NIVEA, FORD, Deutsche Telekom, asos, eBay and the leading German car classified company mobile.de.