Vichitra Amarnathan

Vichitra Amarnathan is a marketing professional with a love for writing, Vichitra’s passion for creating content led her to content marketing and native advertising.

She currently heads native advertising for the India Today Group (Digital). When she’s not busy working or working out, she writes about feminism, veganism, religion and other unpalatable issues.

Articles by Vichitra Amarnathan

The Difference Between Paid PR and Native – And Why You Should Know It