Tobi Elkin

Editor of MediaPost's Native Insider and Real-Time Daily

Tobi Elkin

Editor of MediaPost's Native Insider and Real-Time Daily
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Biography

Tobi Elkin is Editor of MediaPost’s Native Insider and Real-Time Daily email newsletter where she reports on developments within the native/branded content spaces, along with programmatic media and real-time marketing trends.

Tobi also has many interests as a freelance journalist and interviewer including podcasting, intergenerational storytelling and creativity–where it comes from and what sustains it. For more information, visit: www.mediapost.com and www.tobielkin.com.

 

Articles by Tobi Elkin:

More Than 90% Of Publishers Saw Native Ad Revenue Increase In Q1

BuzzFeed’s Native Ad Leader: Create Content That’s Fun And Doesn’t Trick Readers

Can A Purely Ad-Supported Model Survive?

T Brand Studio’s Adam Aston Is Pumped About Virtual Reality

What Comes After Banner Blindness?

Native Ads: Only Part of the Puzzle for Publishers

Time Inc.’s In-House Content Studion Has Real-Time Data Advantage