In her position as Head of Content & Creative at Benjamin_Creative, Stine is responsible for every piece of quality content the bureau creates for its many clients. Starting out as a journalist, Stine worked for years at various interior magazines, as well as editing the home and design sections of some of Denmark’s most-read daily papers. Because of her strong will to develop and nurture projects from scratch, she has been on board Aller Media’s office of innovation. Here, she helped develop a lifestyle magazine for the Japanese market.
In recent years, Stine’s time has been spent on sponsored content and native advertising. She started this new journey as the editor of Native Advertising Institute’s blog, which she helped initiate.
Today, in her position at the fast-growing content marketing bureau Benjamin_Creative, she produces content and native ads for a large and diverse group of clients — from big shopping malls to even bigger design brands.
Articles by Stine F. Mathiasen