Sonja Knab

Director Research & Marketing at BurdaForward Advertising

Sonja Knab

Director Research & Marketing at BurdaForward Advertising
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Biography

Sonja Knab is responsible for the research & marketing department at the advertising unit of BurdaForward, one of the leading digital publishers and native pioneers in Germany.

After graduating from the Ludwig-Maximilians-Universität Munich in social studies majoring communication sciences and market & advertising psychology, Sonja Knab worked for two years at the Mediaplus Agency group in the classical media research field.

In march 2010 Knab changed to the digital marketer TOMORROW FOCUS Media (today: BurdaForward), who next to classical campaign-accompanying advertising effect analyses offers a broad spectrum of research services.
The 100% Burda subsidiary engages particularly in the research of native advertising. Through interviews, campaign-accompanying surveys and neuropsychological research methods Knab and her team are continually working on improving the measurability, transparency and impact analysis of native advertising campaigns.

Articles by Sonja Knab:

What BurdaForward Learned From Analysing 22 Native Campaigns