Robert Heesen is Director Product at dida Datenschmiede GmbH
He is formerly Head of BILD Brand Studio Consulting at BILD.de, Germany’s leading news website. He studied at Maastricht University and HHL –Leipzig Graduate School of Business and worked at several start-ups before joining BILD and leading the BILD video product management.
He’s located in Berlin and responsible for the Native Advertising unit of BILD which was founded in early 2016. In the first 9 months after establishment, BILD Brand Studio created branded content for brands like Deutsche Post, NIVEA, Deutsche Telekom, asos, eBay and the leading German car classified company mobile.de. BILD stands for great to-the- point stories which is also central to native advertising campaigns: simplification of brand messages for a broad audience!