Mitchell Greenway

Mitchell Greenway is Head of Programmatic at Bauer Media Australia.

Previously, he has led the development of Yahoo7’s native ad technology in AU/NZ. With a unique understanding and experience in content marketing, advertising technology and business development, Mitchell has helped Yahoo7 connect with like-minded publishers who have been struggling to commercialise their new ‘mobile first’ audiences.

Through developing a series of partnerships with prominent digital media companies he has provided publishers access to new market leading technologies, whilst expanding Yahoo7’s own customer base to drive growth.

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How Mobile Apps Have Changed Marketing