Michael Birnstock

Team Leader of Partnerships, Deutsche Bahn AG

Michael Birnstock

Team Leader of Partnerships, Deutsche Bahn AG
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Biography

Michael Birnstock has held a number of positions at Deutsche Bahn for the past 14 years.
Having occupied various communication positions at Deutsche Bahn AG for five years, he took on the role of Team Leader of Media Partnerships at DB and was responsible for the development of the team and the establishment of partnerships as a core element of a 360°communication strategy for our campaigns. In 2012, he became Head of Partnerships for Digital, Print and Audio Media, focusing on storytelling, native advertising and influencer marketing. As well as working closely with agencies and coordinating partnerships with non-DB brands, he was also responsible for the re-launch of a digital platform and the strategic development and implementation of a digital content hub for children and young people.