Martin Wiinholt

CEO, Gonzo Media

Martin Wiinholt

CEO, Gonzo Media
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Biography

Martin Wiinholt is CEO of Gonzo Media and one of the leading experts on YouTube in Denmark.

He founded Gonzo Media in March 2015 – which has since grown to be one of the leading Danish YouTube Influencer management agencies. But additionally, Gonzo Media is also a creative agency in its own right.

As an audience agency – a digital and creative hybrid agency with a unique knowledge of target audiences, based on data from the influencer channels, Gonzo Media works with cross-platform marketing in Denmark and internationally.

Previously, Martin has worked with strategic communications, crisis management and media training in various international agencies. He has won four SABRE Awards for innovative digital communications campaigns.

He developed the concept and execution of the first YouTube cross-platform campaigns where platforms like Twitch, YouTube, Instagram, Facebook, and traditional banner advertising were used together in Denmark.

He graduated in medieval French literature from the Sorbonne University.

Articles by Martin Wiinholt:

IGTV: Thoughts on Instagram’s Direct Hit on YouTube

How to YouTube: 3 Ground Rules for Native & Paid Advertising

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