Maiken Schütt

Journalist

Maiken Schütt

Journalist
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Biography

I am passionate about journalism, digital media development, strategic storytelling and native advertising. I hold a BA in business administration and psychology from Copenhagen Business School and recently, I graduated as Cand.public from the University of Aarhus.

My master’s thesis examines how the Danish media try to organise native advertising as part of their business model. Working with native advertising is my professional interest. Combining editorial work with commercial insight is what appeals to my background and is why I am fond of native advertising.

Articles by Maiken Schütt:

How Media Companies Can Successfully Integrate Native Advertising

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