In May 2015 Laura Schütze joined Vodafone Germany’s Brand Strategy as a part of the “Brand” department, a direct report unit to the CEO, Hannes Ametsreiter. Since then, she has been involved in the very beginning of Vodafone’s focus on rolling out an effective brand positioning strategy.
As a Brand Strategist, she is in charge of different Awards such as the Effie. Since the beginning of 2017, she has been on a special mission:
Laura is the Project Lead for the Mission to the Moon for Vodafone, the first private moon mission returning to the moon after 50 years.