Jörg Hunsche began his career in 1989 where he gained experience in sales of DTP systems. His career changed direction in 1995, when he decided to enter the evolving print-on-demand market. He then worked for the company EFI for several years where he was running the distribution of digital printing solutions.
Since 2006, he has been involved with business development of print service providers in the area of Web-to-Print. In 2010, he joined HP and is now working as a business development manager with a keen focus on marketing approaches for digital printing.