Irina Pashina

Senior Director at SAP

Irina Pashina

Senior Director at SAP
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Biography

Irina is a global content strategy expert and speaker with extensive experience in the technology and nonprofit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content marketing projects, and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications. Irina’s passion for mentoring, great customer experience, and content as a connector and differentiator is what makes her run.

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