Ilse Peeters is Research Manager at de Persgroep Advertising. De Persgroep Advertising provides solutions to advertisers by means of effective and creative advertising in its online and offline media. Within de Persgroep Advertising a dedicated team, called BrandTales, is in charge of developing the native campaigns. The research team developed a post-test to measure the effectiveness of native campaigns. In addition, several readers’ surveys provide insights which may help advertisers in their native campaigns.
