Bringing together his experiences as a journalist and a marketer Hugo Mc Cafferty has found his niche with branded content and native content in particular. Previously editor of Dolce&Gabbana’s online magazine, Hugo lived in Milan for 9 years before returning to Ireland to take up the role of Native Editor with the county’s number one news publisher. As Independent News & Media’s Native Editor Hugo has led the way with best-in-class branded content that sets the bar both at home and abroad. Across the written word, video, social and digital and print, Hugo brings all his experience and knowledge to bear on campaigns that always engage the reader and surpass the expectations of the brand. With newspapers in his DNA he is passionate about news in the digital age and believes native content is an important part of securing the future of the trusted, legacy media publisher.