Gretchen is currently the CMO of Brightside Data, which specializes in campaign analytics, and a partner with The PRSC Group, which specializes in content creation. She holds a bachelor’s degree from Emory University, an MBA in Marketing from the Robinson College of Business at Georgia State University, and volunteers her time as an Alumni Admissions Representative for Phillips Academy, Andover.
Gretchen began her career in Atlanta and offers more than two decades of experience with both consumer and business-to-business brands. She is passionate about creating great content and accurately measuring campaign results. Throughout the course of her career, Gretchen has successfully managed a number of external communications, customer acquisition and customer retention programs for clients in a number of industries, including Cox Communications and Southern Company. Keys to her success include setting measurable goals, accountability, resourcefulness and ensuring that new programs support the overall business strategy.
Articles by Gretchen Crawford: