Dan Grossman

Product Strategy at Snap Inc.

Dan Grossman

Product Strategy at Snap Inc.
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Biography

Dan Grossman works with Product Strategy at Snap Inc. He was previously the Vice President of Platform Partnerships at digital agency VaynerMedia. He works closely with platforms such as Facebook, Instagram, Snapchat, Twitter, Pinterest, and YouTube to develop innovative strategies and programs for VaynerMedia’s roster of Fortune 500 companies. With clients ranging from consumer packaged goods (CPG) to entertainment to industrial, Dan and his team are laser focused on helping brands market in the year we live in to drive real business results.

Before taking on his current role, Dan lead strategy as a Group Director for a number of VaynerMedia clients, focused on the CPG, entertainment, and sports verticals.

Prior to VaynerMedia, Dan was a strategist at The OutCast Agency, where he worked with clients such as General Electric, TurboTax, and Jawbone. Dan previously worked in digital marketing at Atlantic Records where his marketing roster included Avatar (Music from the Motion Picture), Death Cab for Cutie, Matchbox Twenty, Jason Mraz, and Zac Brown Band.

Dan has been rated by Zagat as one of the top 10 Most Interesting People in Food.

Dan Grossman holds a degree in Music Technology and Business from Northwestern University.

Articles by Dan Grossman:

A quick guide to do non-disruptive native advertising on Facebook

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