Christel Rex Laugen

Head of Benjamin Native Studio

Christel Rex Laugen

Head of Benjamin Native Studio
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Biography

Christel Rex Laugen is Head of Benjamin Native Studio – a leading Native Agency in Denmark.

Christel has a degree in marketing and management from Copenhagen Business School. Christel has been working in the digital startup environment for many years and was a Partner in the Danish leading health site Netdoktor for 10 years.

Before joining Benjamin, she was a Client Service director of a digital agency in Copenhagen. Christel has always been working with native formats doing her first native campaign at Netdoktor in 2004 about cholesterol and health management for Pfizer. Christel is a very creative and always pushes her staff and Customers to think outside the box.

Articles by and with Christel Rex Laugen

Why Honesty Is the Key to Successful Native Advertising

How to Best Work with Agencies and Brands on Native Advertising Campaigns

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